How Tamil Nadu’s election fashion got a Gen Z makeover
As Tamil Nadu goes to polls, a marked surge in new fashion trends among both candidates and party workers can be seen in personalized saris, t-shirts and party merch. The emergence of trousers and shalwar suits is a particularly marked change. | Photo Credit: Johan Sathyadas
Most of the time it’s not like that tamil naduVoters see a Prime Minister who wears tailored trousers when addressing the public. Chudidars have also not traditionally been part of the campaign trail. Bright, eye-catching colors have become the new political uniform and we even have reels teaching our supporters how to emulate the TVK chief’s look.
Who would have thought that we would live in a world where a bridal house creates a fancy TVK blouse, complete with two squirrels rising from the whistles?
It was published – 15 April 2026 16:20 IST
