How the humble jamun became liquor’s hottest new flavour of the season

Radico Khaitan said jamun expression has emerged as one of the strongest performing additions to its portfolio, encouraging its wider rollout across states.

Spaceman Spirits Lab said it has sold around 48,000 bottles of Jamun & Pink Salt gin since its launch in March, led by markets in Goa, Delhi and Mumbai. Aditya Aggarwal, founder and CEO of Spaceman Spirits Lab, said the idea behind the product comes from a familiar ritual of eating fresh jamun sprinkled with salt.