India’s smartphone market hit by massive price hikes: Vivo, Samsung, Oppo rates jump up to 40%.

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“Most of the current price increases are due to rising memory chip costs, with some due to rising commodity costs such as plastic used for molding in phones due to the West Asian war. According to emails we have received, brands have reported that there is no relief in the short term and further price increases are likely as memory chip prices are unlikely to fall before the first half of 2027,” Lakhyani said.