India’s T20 World Cup win sparks fresh endorsement race for top players

“The marketing calendar is largely determined as the Indian Premier League approaches, but players like Sanju Samson, Abhishek Sharma, Shivam Dube and Ishan Kishan can benefit from ad-hoc marketing. Many marketers are looking at the next generation of cricketers as a ‘catch them young, watch them grow’ opportunity,” said Vinit Karnik, managing director, content, sports and entertainment, WPP Media South Asia.