Indigo Paints presses the accelerator, puts growth ahead of margins

“We are at a stage where growth and gaining market share is a top priority,” Jalan said. “To pursue this with the urgency it requires, we are prepared to accept some moderation in our gross margins if necessary.”

For now, the pecking order starts with market leader Asian Paints, followed by Berger Paints, Kansai Nerolac, JSW Dulux, Birla Opus and Indigo Paints.