‘I was working as a teacher when I launched the UK’s fastest-growing jam brand’
When Rachel Kettlewell recorded a healthy jam attempt in 2019, he taught part -time lessons with three small children at home. Three years later, he entered his full -time business, but even then he started after taking a sabbatic from the education sector.
He proved it was a smart and efficient decision. Removes in order to be stocked in 10 farm shops in Yorkshire, Fearne and Rosie Since then, it has provided national lists in more than 5,100 stores from Waitrose to Holland & Barrett.
With the income estimation of 2 million pounds for the financial year of 2025, the low -sugary preventive manufacturer has a three -year plan for £ 7 million and is seen as the fastest growing jam brand in the UK grocery store.
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Success can be pointed out by its content: 40% less sugar and 70% more fruit than the standard using all natural components from farms in England and Europe.
“This is not a fancy secret recipe, it is really clear, Ket Kettlewell says.
“I am not from the food industry, I am just a teacher, and therefore when I looked at the products on the shelf and seeing how much sugar and how little fruit it was, it looked open to me to put more fruits and less sugar.”
When he listed his first plan in 30 farm shops in the first month of trade, he says he will not do the same thing today after selling a glass jar over the Royal mail, as well as sales on Instagram.
After early negotiations with Morrison in Yorkshire and Waitrose, in 2024, the company used to produce her husband’s production facility to produce the first repetition of her husband’s production facility. Berry -rich products are now made in Belgium on a fast scale.
Kettlewell, a registered B-Corp business, says 2% of his income goes to charitable reasons. In need of BBC children are a corporate partner, food re -supports the distributor aid agency Fareshare.
Ket I come from the teaching that people are often very friendly, open and honest, Ket Kettlewell says. “In the business world, I met people who did not build businesses as I expected to establish.
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“When they are considered commercially and do not see the wider effect of what they do, sometimes I find it difficult. For me, it is the way to balance snow and purpose, even if we are a commercial entity.”
