Jemimah Rodrigues makes her first investment, partners with women’s helmet brand — All you need to know

Cricketer Jemimah Rodrigues, whose popularity rose after her contribution to the Indian Women’s Cricket Team lifting the first ICC Women’s World Cup last year, has signed a brand deal, which is a new milestone for her.

The cricketer first joined hands with women’s helmet brand Tvarra to become the investor partner of the company.

What’s the deal between Tvarrah and Jemimah Rodrigues?

In a press release, Tvarra said the collaboration is a long-term, equity-based partnership, without providing further details on how much equity Jemimah has invested.

Partnership “ “The company is based on shared values ​​of discipline, independence and building something that lasts,” he said.

In addition, “energy, consistency and faith-oriented approach” Jemimah Rodrigues is very close to Tvarra’s ethos, both on and off the field.

After the partnership, the cricketer said, “Sports teaches you preparation, consistency and belief.”

“Everyday life teaches women the same things. Mobility increases confidence. Security increases courage. Tvarra builds both, and that’s why this partnership feels personal to me.”

What does Tvarra do?

Founded by Alpana Parida, Tvarra set out to address a long-standing gap in the two-wheeler safety ecosystem. While women cycle in large numbers in India, helmets are rarely designed with them in mind. Most of the available options were scaled-down versions of men’s products; They were often heavier than necessary, uncomfortable, and ill-fitting due to ill-fitting size and balance.

However, Tvarra recognized this gap in the market and addressed the issue.

Designed from the ground up for female riders, the brand produces certified, safety-oriented helmets that meet women’s head sizes, weight distribution, hair, earrings and daily urban transportation needs without compromising on protection.

Tvarra The company said the helmets are ISI certified and DOT certified for Indian roads, meeting global safety criteria while remaining practical for daily use.

Tvarra helmets are designed for daily scooter riders, especially young women making short urban trips.

They feature lightweight certified shells, hair-safe inserts, earring-friendly design, and optically clear viewfinders.

Currently, Tvarra has a presence in over 600 cities through online channels and is preparing to expand into offline retail as part of its 2026 roadmap.

The company plans to introduce additional categories in the future, including helmets for young riders ages 5-16, as it strives to create a broader safety ecosystem for everyone.

This is the first time Jemimah Rodrigues has invested in a company. Other cricketers of the Indian men’s cricket team, including Virat Kohli and MS Dhoni, are known for their investments in and partnerships with brands.