Landmark decision: ZEE Entertainment UK launches flagship ZEE TV with live German subtitles on Samsung TV Plus in Germany, Austria and Switzerland | World News

In a landmark decision, Zee Entertainment UK has announced the launch of its flagship Zee TV as a live FAST channel on Samsung TV Plus in Germany, Austria and Switzerland. This will mark Zee Entertainment’s major foray into the European broadcasting and streaming segment. This bold move expands Zee’s global footprint and also enables audiences to enjoy authentic, premium South Asian entertainment. Viewers in Germany can now access Zee TV exclusively via Samsung TV Plus on channel 4210. This partnership demonstrates the growing synergy between premium content providers and innovative streaming platforms that expand access to quality international content.

For the first time, German viewers can stream Zee TV’s latest series, reality shows and family entertainment live with German subtitles 24/7, making content more accessible and inclusive than ever before. This launch of German subtitles opens the door to a much wider viewer base, not only to South Asians but also to German-speaking viewers who can now enjoy Zee TV’s rich storytelling. This innovation combines cutting-edge translation technology with Zee’s flagship content, setting a new standard for FAST streaming.

Zee TV perfectly complements the existing popularity of Zee One and Zee5 in the region, both of which have built a super strong fan base among South Asians and local mainstream audiences in Germany, Austria and Switzerland; These include hundreds of thousands of high-earning Indian professionals who value quality content. Despite their willingness to pay for real entertainment, access has often been fragmented or limited. Zee bridges this gap by offering live streaming directly to viewers, ensuring that Generations 2 and 3 of the diaspora can enjoy content without needing parents for translation.

Samsung TV Plus is Samsung’s free, ad-supported streaming TV (FAST) service, offering hundreds of live channels, on-demand movies and shows across news, sports, entertainment and more, with no subscription required. The streaming service is available on Samsung TVs, Galaxy and Samsung Smart Monitor devices.

Amit Goenka, Head of International and Digital Businesses, Zee Entertainment, said: “Zee TV Germany is a flagship launch and a defining moment in our global journey to make entertainment truly borderless. Such a move is not only unprecedented, but also crucial to meet viewers where they are. By going live with German subtitles 24/7 on Samsung TV Plus, we are breaking language barriers and setting a new international standard for FAST streaming. As a content and technology media powerhouse, we will continue to reach our audiences as much as possible. accessible and innovative in every way possible. It’s about building cultural bridges, leading the FAST revolution, and shaping the future of global entertainment with Samsung as our global entertainment partners.”

Benedict Frey, Country Lead for DACH + BeNeLux at Samsung TV Plus, said: “We are excited to continue our partnership with Zee Entertainment to grow our content offering in Germany, Austria and Switzerland with the launch of flagship Zee TV on Samsung TV Plus. This addition strengthens our portfolio of existing Zee channels already available on the platform and brings even more premium South Asian entertainment to our customers. Making this content accessible with live German subtitles will serve diverse audiences in the region and enhance the viewing experience for everyone.” “It is a meaningful step in terms of enrichment.”

Currently, Zee TV UK’s social media accounts attract hundreds of thousands of followers and viewers across Germany, Austria and Switzerland, reflecting the brand’s strong digital presence and loyal fan base. This launch will spark conversations in Europe and beyond and increase engagement through original, legal content.

Zee Entertainment UK, Europe’s largest South Asian broadcaster and streaming hub, offers nine channels across linear TV and FAST platforms, complemented by Zee5’s cutting-edge digital experience. With this launch, Zee TV Germany becomes Zee’s ninth channel in Europe, further strengthening the company’s leadership as the leading provider of South Asian entertainment across the continent. Zee Entertainment UK continues to strengthen its global footprint, meet audiences where they are and foster cross-cultural exchange through television and digital innovation.