Life360(ASX:360) The $11b start-up making money from fear
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In June 2022, there was a Rollercoaster journey for a lucrative investors for those who invest at $ 2.41. Life 360 with users flocked to paid subscription business now at the summit of notifying its first profit and stocks reached a record level of $ 46.48 last week and pushed the group’s valuation towards $ 11 billion.
The latest large stock price gains were directed by the Life360, which did not pay for a basic form of its service, and 88 million monthly active users per month. Earlier this year, Morgan Stanley described this base as “extremely busy, wealthy” and ılmış unknown ”.
The Life360 earns financial traction for selling advertising -specific advertising that targets these customers and sells anonymized collective location data to the relevant parties.
Potential is very large compared to investors.
“Life360 remains in the early stages of making money from the great global mass and one of our positive inferences has doubled for a quarter, SY
Randi Zuckerberg is the investor and director of Life360 in the ASX list360.
“The installation of Life360 to 14 percent of all mobile phones in the United States describes the level of relevance to the potential in front of the enterprise as a global scale and as an inter -platform leader.”
The future includes a new agreement with the global satellite group Hubble, which means that the monitoring for both elderly parents and pets will not be limited to mobile coverage places of Life360’s Bluetooth monitoring devices.
And the company has high -profile investors and members of the board of directors such as Facebook’s founder Mark Zuckerberg’s sister Randi Zuckerberg.
Umut is that the Life360 funds any discussion on the dark side of the monitoring services.
In 2022, when some sellers were able to identify and monitor individual customers, they had to eliminate most of their contracts to sell customer data to third -party data vendors.
Life360 currently has not currently encountering any legal action, but the latest court documents, such as a customer’s abortion clinic or drug addiction center, has announced the potential of serious problems.
Life360, an insurance company – Allstate Insurance – against the US Data Broker Arity, a subsidiary, was claimed to have placed monitoring software in applications such as Life360, and used data to upgrade or reject the scope.
Texas Chief Public Prosecutor Ken Paxton started legal proceedings this year, “Our investigation revealed that Allstate and Arity pay millions of dollars to install Allstate’s monitoring software.
It does not require a fictional TV series to see what else can go wrong in this technology through unfair use.
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Forbes The magazine published a story about Life360’s “America’s favorite security application” was used by sex smugglers to control the victims.
In response to the story, Chris Hulls, the founder of Life360, said to Masthead, the size of Life360 in a user base, “inevitably more contradictory technology abuse”.
Before Life360 is listed in ASX, Australia Financial Review: “We all know the phrase ‘like playing with this fire’, but the issue is that if we hadn’t had a fire, we wouldn’t have evolved from the cave man’s time, so I think there are many treacherous use because we did it for almost all kinds of technology.”
Last year, the NSW criminal commission stressed how common its use in both domestic violence and organized crime environments.
Brokers and fund managers are divided into whether the ASX Tech Darling Life360 is seriously over -valuable or whether it has abundant growth to work.Credit: Paul Rovere
The analysis of the records of the 5500 monitoring devices sold in the last 18 months has shown that 37 percent of the customers are “negatively known by the police”, 25 percent of the family and family violence history and 15 percent of the penalty history.
Morningstar analyst Roy Van Keulen said that the regulation is a real risk and that position monitoring services were “naturally full” with confidentiality issues.
Such thoughts can protect 360 from predators such as Apple and Google, who pay attention to privacy concerns. However, these larger companies also provide services for family monitoring and help to normalize this behavior.
Van Keulen says, “That’s why we believe that it creates a Life360 market instead of buying them,” he says.
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