Major UK cities come alive at night as England fans flock to pubs and bars to watch World Cup thriller
New figures have revealed that high streets across the UK were bustling with activity in the early hours as England fans gathered to support the Three Lions against Mexico.
Fans packed hundreds of bars and pubs for a midnight clash after the government extended opening hours to 5am on Monday, with beers flying at the final whistle after 11 minutes of extra time.
Data from MRI Software shows a significant 143.6 per cent increase in foot traffic between midnight and 6am, compared to the same period last year, as fans cheered on the Three Lions.
Regional cities outside London saw the most significant increase, with an impressive increase of 188.3 per cent.
Market and historical cities also experienced significant increases of 175.5 percent and 159.9 percent, respectively; This shows that fans prefer to enjoy the match atmosphere at local pubs, bars and community venues close to their homes.
An MRI Software spokesman said: “For the hospitality industry this is exactly the kind of outcome they were hoping for.
“At a time when consumers are being selective about where they spend, the World Cup is proving to be a strong foot traffic driver, creating a welcome boost for nighttime and the local economy.
“We expect these rallies to gain momentum as England prepare for their next game, particularly as we head into the quarter-finals.”
Emma McClarkin, chief executive of the British Beer and Pub Association, said: “This was an outstanding night for the Three Lions and their fans.
“Sport and pubs go hand in hand, so the tournament provides a huge boost for pubs and locals up and down the country will welcome communities through the door for the next game.”
Jude Bellingham, who scored two goals in the exciting match, said that after staying up all night at the Three Lions, staff would be able to leave the office empty and the children would be able to sleep with their usual alarm.
Asked about his message to hometown fans after the match, he said: “Text your bosses and tell them you’re not coming, it’s that simple.”
He added: “Kids not going to school, parents not going to work, enjoy the day, have a day off if you can, these nights don’t come around very often.”
Meanwhile, Co-op announced before the match that it sold 50,000 pizzas on Sunday, and that the pizza and beer deal saw a 22 percent increase in sales compared to the previous Sunday.
The grocer said that beer sales on Sunday increased by 31 percent compared to the previous week and by 42 percent compared to the same period last year.
