India’s fintechs are done chasing the masses. Now they’re fighting over the rich.

On Monday, Kunal Shah offered a number of features, including 18 Karat Golden Credit Cards, which have access to distinguished experiences such as Cred, Yachts and Special Jets. In addition, Cred Money has added additional features to the vertical to allow users to manage their net values.

Singapore -based M Venture Partners and Uber’s Pradeep Parameswaran and Softbank’s Wealthtech platforms, including a few angels, including Siddhaarth Jayanty, are currently trying the premium offers called ‘Black’. La20-25 Lakh, founding partner Parithosh Gunjan said Mint.

Currently, Liquide appoints a special leap manager for each member. According to Gunjan, the aim is to develop artificial intelligence (AI) tools to eliminate the need for personnel to do business.

Gunjan, “Tax planning and developing HNIs (high Networth individuals) and mass rich customers are being created for special portfolio baskets. There is a big market for this cohort because they are always looking for investment opportunities beyond typical investment funds,” he said.

Upgrade for users

Liquide Black already has a customer who pays 500, and the company is looking for ways to use technology more effectively to grow vertical.

Other important examples are aiming to create special solutions for Aspora, which collected $ 53 million in the B series financing in June, as a jointly leading by Sequoia and Greylock, and the non -resident Indians (NRIs) and Equirus, who launched a new counseling platform for HNIS in April.

This pivot points to a new stage in the Fintech view, where companies are struggling for a more valuable user base by offering the traditional private banks and deying managers of companies.

Platforms such as Cred have added more features for Crece money, which has already managed more than 1.8 million members who already manage multiple bank accounts to increase user participation. The application will now allow users to buy 30 grams of 24k gold from live market rates and monitor their value. In addition, they may also notice their values ​​as heirloom jewels with gold coins delivered to their doors within 48 hours or from Tanishq or Tanishq or Karatlan outputs.

Cred will allow users to create a fixed bed basket after comparing the refunds and liquidity options.

According to the founding Kunal Shah, as an individual’s wealth increases, investment options often become complex, which leads to intuitive financial decisions rather than solid information. “With asset monitoring, fixed deposits and gold, members can see, protect and make thoughtful choices in the long run,” he said.

Single platform

According to Goldman Sachs’s 2024 research report, the wealthy class of India will rise from approximately 60 million to 100 million in 2023 in 2023. In a separate report from last month, Goldman Sachs said that higher household savings contributed to a larger investment pool that can increase the demand for professional asset management services.

Cred’s 18 Karat Gold Credisi is supported by EKAA, the elite category of Rupay, in partnership with the Indusind Bank, and is going to a step further by providing access to early -stage initial investment opportunities, rare global arts and collections and sports activities such as Wimbledon and Olympics.

According to a high -level Fintech industry manager, users are more likely to try new features on a single platform. “There is enough evidence to show that a single practice works for all financial decisions, but the executive is the key. Investors with high disposable income may be fast acceptance, but even if a single branch does not take place.