Meghan Markle blasted for ‘flawed’ and ‘tiring’ move after announcement | Royal | News

In a video shared on As Ever’s Instagram account, Meghan’s jam can be seen pouring into a glass filled with ice before adding milk and matcha powder. However, the video’s thumbnail revealed that the collaboration would be with Clevr Blends, a company the Duchess has previously been involved with. It contained the following message: “A sweet collaboration is coming tomorrow.”

However, fans criticized the Duchess and described the yet-to-be-released new collaboration as “flawed” and “tiring”.

The Royal News Network, a page that regularly criticizes the Sussex couple, wrote of X: “This looks disgusting! This is clearly some sort of matcha collaboration and I can already guess how this will work.”

They predicted the brand would bundle the new limited-edition product with strawberry cream, adding: “It’s the same tired tactic that doesn’t work because it requires you to buy a product you already own and maybe buy the new one you want. It’s such a flawed strategy that it’s been tried for months with minimal returns.”

The only way to “save” the brand, they said, was to “liquidate inventory with deep discounts” to raise money for new inventory or a new company direction.

“He’s more likely to hold on to his stale inventory until it becomes truly unsellable and he has to burn it instead of doing the smart thing. Terrible, terrible strategy.”

Several people agreed, with one user commenting: “Oh my god you look so awful.. You’re right.. Same concept.. Repeat with new product and old product and hope the public doesn’t get it.”

Another said: “His ego won’t let him. That would be admitting failure and he will never do that. Even though it’s obvious.”

Clevr Blends is a vegan coffee brand that makes coffees full of probiotics, superfoods, and adaptogens. Meghan, an advisor and investor in the brand, made a cameo appearance in the company’s 2023 advertising campaign.