Meta Glasses are new smart glasses starting at $299
Meta CEO Mark Zuckerberg wears Meta Ray-Ban Display glasses while giving a speech introducing the new line of smart glasses during the Meta Connect event at the company’s headquarters in Menlo Park, California, United States, on September 17, 2025.
Carlos Barria | Reuters
Meta On Tuesday, CEO Mark Zuckerberg announced a new set of $299 smart glasses, at least $80 off the price tag of the company’s entry-level second-generation Meta Ray-Ban glasses, as it continues its push into wearable technologies.
Meta Glasses come with new designs and are produced in partnership with Ray-Ban’s parent company. EssilorLuxotticabut they do not come with Ray-Ban or Oakley branding.
As eyewear competition heats up and consumers find more value in augmented reality devices, Meta is aggressively marketing its smart glasses to consumers. Although the smart glasses market is still small, Meta and EssilorLuxottica dominate the market with estimated market share. more than 80% and millions of units have been sold since their initial launch in 2021.
The Meta Glasses don’t have a screen but do include a camera and personal speakers. Users can talk to Meta’s AI or take photos and videos of their surroundings to translate or understand what they see around them.
Three Meta Glasses designs.
Meta
Meta executives said they see the lightweight smart glasses as a step toward a more advanced device that includes displays in lenses with computing capabilities. Last year, Meta announced glasses with a built-in display, called Ray-Ban Display glasses, priced at $799.
Zuckerberg has had more success with smart glasses than with virtual reality headsets; this played a key role in the company changing its name from Facebook to Meta in 2021. VR has largely remained a niche market for gamers, but Zuckerberg is focused on having a hardware platform for the AI age.
Meanwhile, competition in the smart glasses market is heating up. Google in question It announced last month that it was producing new computerized glasses in partnership with . Warby Parker Gemini will use the AI model. Last week, explode It announced the $2,195 smart glasses Specs, which CEO Evan Spiegel positions as the successor to the smartphone.
Meta Glasses comes in three new designs, the company said. Meta also introduced a new charging stand for glasses.
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