Meta wants to bring its Business AI chat tools to third-party websites

MetaEfforts to expand its basic business from online advertising include the Chat tools of the companies that they can use on their websites.

On Thursday, a digital assistant called a digital assistant on Thursday described the software as a way to offer faster ways to buying goods through more personalized product suggestions and chat interactions to its customers. Meta said that online retailers can use their business AI digital assistant and their own websites supported by Shopify.

The company -oriented new artificial intelligence assistant represents another way to try to do a major business with the productive AI, where CEO Mark Zuckerberg invests in billions of dollars. It also comes in the midst of a technology company that offers advanced digital assistants called AI agents that can facilitate boring, recurrent tasks.

AmazonFor example, in September, a representative of AI, which third -party traders could use for online businesses.

“We’re going beyond advertisements and commodity to help businesses to have an impact between customer experiences and customer operations.” He said.

Shih said that the business AI digital assistant will be free for companies to be involved in commodity advertisements, so that their customers can ask questions about the product and interact with Facebook and Instagram ads and buy items more easily. If these companies want to use the Meta Business AI assistant on their websites, they will have to pay a price that Shih says it would be cheaper than other “market alternatives”.

“We are entering a new AI product category that makes our ads better.” He said.

Shih will be available in WhatsApp and Messenger in Mexico and the Philippines this month and will fall into more market line this month.

If companies use AI digital assistant in commodity applications and retail -oriented websites, SHİH explained that the software should give better answers to users who correspond to the product questions.

Shih said that Meta has established a partnership with companies like the former employer. Salesforcetogether Microsoft– ServicenowZendesk and others, as part of AI Push, to provide customer relationship management services and chat boots.

“The best analogy, if you ask a salesperson as a customer about guarantee information or return,” Shih said about Meta’s work AI software focusing on customer support with the third episode chat applications. “Usually, this will take you to the customer service table to fulfill more complex requests.”

Meta previously spent 1 billion dollars to purchase the corporate CRM Starter in 2020, but in 2023, the social media giant returned the “Year of Efficiency” as an independent company.

The company also introduced another tool called Meta AI Business Assistant, which aims to learn advertisers to access account problems and learn how advertising campaigns are performing.

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