Mint Explainer | Why Titan is entering the lab-grown diamond business now

Records from the ministry of commerce and industry show that Titan received approval for the “beYon” trademark on December 8. The application, filed under Class 14, signals the company’s intention to sell a wide range of jewelery products under the brand, including laboratory-grown diamond jewellery, natural diamond jewellery, gold jewellery, rings, necklaces, pendants, bracelets, chains, anklets and ear ornaments, as well as jewelery crafted from gold, silver, precious metals and stones.