Myer clicks into gear with a huge e-commerce expansion
A major Australian store operator plans to greatly expand its e-commerce product categories by launching a new marketplace platform in the coming months.
Myer’s new, bespoke marketplace will go live in May, powered by Paris and Boston-based e-commerce and dropshipping provider Mirakl, which is also behind the Bunnings and Country Road Group marketplaces.
The retailer’s existing e-commerce platform was launched in 2017 to enable outside sellers to sell products via myer.com.au.
Marketplace sales increased 9.3 percent in the first half of fiscal 2026.
Myer recently added Samsung as a market partner, executive chairman Olivia Wirth said in an earnings briefing on Tuesday.
“This is an area we haven’t played in before,” he said.
“Years ago, we had a wider range of electrical products and telecommunications products.
“We don’t (at the moment). So this gives us a way to participate in the market.”
The market benefits from the group’s popular Myer One loyalty program, which has 5.1 million active members, according to Ms Wirth, former head of the Qantas loyalty programme.
Ms. Wirth said Myers’ market has paved the way to add large, bulky items to the assortment, such as strollers and cribs to sit on alongside baby clothes, or mattresses with towels, sheets and bedding, Ms. Wirth said.
“Our brand has strength in the home category, so the marketplace allows us to work in a different way with different partners and really build that overall diversity and really build into the broader category of home,” he said.
When it comes to Christmas trees, Myer’s marketplace allows them to sell for as low as $89.
“If we didn’t have the market as an offering, we wouldn’t be able to be at the lower end, and we’ve actually seen customers trade up,” Ms. Worth said.
He added that Myer carefully monitors customer behavior once they enter its website.
After acquiring five clothing brands from Premier Investments, the group’s total sales rose 24.5 per cent to $2.28 billion in the six months to January 24.
The integration of the Just Jeans, Jay Jays, Portmans, Dottie and Jacqui E brands is progressing well.
Excluding the acquisition of clothing brands, Myer sales increased by 2.1 percent compared to the same period in the previous year.
Myer’s statutory net profit rose 32.8 percent to $40.3 million, after accounting for the contribution of its ready-to-wear brands.
In the first seven weeks of the second half of the year, sales increased by 1.7 percent compared to the previous period.
Myer will pay a completely honest dividend of 1.5 cents per share.
By midday its shares were down 3.4 percent to 28 cents.
Australia’s Associated Press is the beating heart of Australian news. AAP is Australia’s only independent national news channel and has been providing accurate, reliable and fast-paced news content to the media industry, government and corporate sector for 85 years. We inform Australia.
