NCDEX launches ‘Har Ghar Investor’ campaign

Guwahati: NCDEX Ltd on Tuesday launched its nationwide market access and engagement campaign ‘HarGhar Investor’ in Guwahati as its inaugural target with a clear and measurable target: every Indian household should have at least one investor.

The campaign underlines the vision of ‘Equality for Bharat’, making investment avenues accessible, transparent and simple for every household in Bharat. NCDEX aims to bring India’s next generation investors from emerging cities and underserved regions to formal, regulated markets.

Guwahati, the commercial and cultural gateway to Northeast India, represents a region whose economic prospects have long been underserved by formal financial markets.

Driven by increasing financial literacy, increasing digital adoption and a growing appetite for wealth creation through formal investment avenues, Guwahati serves as a strategic launching point for a vision that is national in scale but local in its commitment.

Speaking about the initiative, NCDEX MD and CEO Dr. Arun Raste said: “India’s savings story is one of the most compelling in the world. But for too long, a significant portion of these savings remained outside the formal markets due to limited access and awareness. At NCDEX, we believe that the next wave of India’s investment growth will come from mandis, villages, mohallas, towns and developing cities. A stronger Bharat is built on a broader, deeper and more informed market. As a ‘HarGhar Investor’ we welcome every household into regulated financial markets.” We aim to empower with knowledge, confidence and access to participate And Guwahati, a city that represents the ambition, energy and immense potential of the New Young India, is the best place to start.

With SEBI’s in-principle approval for the launch of Equity and Equity derivatives and securing Rs 770 Crore funds, NCDEX is all set to launch its maiden offering in the cash segment as a Mutual Fund Platform. On the innovation front, NCDEX recently made history with the launch of RAINMUMBAI, the world’s first rainfall futures product developed in collaboration with the India Meteorological Department (IMD) and IIT Bombay. The product has been widely recognized as a transformative risk management tool for sectors and areas affected by rainfall deficiency or excessive rainfall.