Netflix’s ‘KPop Demon Hunters’ is taking over the globe. Watch out, Disney.
Kpop Demon Hunters, the Surprise Summer Hit of the Stream Giant, became Netflix’s most watched English language film of all time and made 314.2 million landscapes worldwide until September 14th.
An animated film about a Korean Supergirl Group Hunttr/X is killing the demons between Hit songs siege. This week, the film number 1 in 39 countries was watched more than 523.6 million hours.
Kpop Demon Hunters’ film music reached the number 1 in the Billboard 200 album on Sunday and won 128,000 equivalent album units in the United States in the United States that ended on September 11, and after spending seven weeks in number 2.
The success of Kpop Demon Hunters positioned Netflix as a potential challenge to Disney, and the similarity slapped everything from witches’ costumes to beds, backpacks and instant noodles. The film speculates that Disney’s comparisons with the Princess Franchise and that Disney can challenge the global domination in content, goods and licensing agreements.
“This is a potential new ground for Netflix and a global trend, Dan “We see this as a potential growth catalyst and a shot along the bow in Disney.”
Netflix stock increased by about 36% this year, Disney’s 3.2% earnings. Barron’s Netflix a Buy in May, call him A share that can perform better in uncertain economic times.
To rival the princesses
Richard Haight, General Manager of Brand Finance, a London -based brand valuation and strategy consultancy, estimates approximately 4 billion dollars or about 9% of Disney’s total brand value, including content, goods and brand partnerships of Disney’s Princess Franchise.
Netflix with Kpop demon hunters can be similar to a billion dollar opportunity. The film includes live visuals of Sony Pictures Animation, Sony Pictures Animation, who created an unforgettable original film music of Marcelo Zarvos, composer of Spider-Ayette and Diplomat.
The scenes of the film’s hunt/x’s protective shield through the world can easily show the exploding fandom of the film.
Only one August weekend, explaining the power to draw the audience, sold a estimated kpop demon hunters 18 million dollars Cinema hall tickets for Sing-Along screenings, including theater sold more than 1,150 in the USA and Canada, was the first box office hit Netflix.
Despite limited theater screenings for two days, KPDH sold an average of $ 10,286 per theater, and an average of $ 4,296 per theater per theater for Warner Bros. According to Comscore ‘, the same weekend film 2. Comscore said Disney’s animated Frozen II sold an average of $ 29,339 per theater when it was opened in November 2019.
Guggenheim analyst Michael Morris says, “It has mocked Netflix’s films for the Academy Awards or satisfied the A List filmmakers.
In the last note, “’KPOP is a proof of its extraordinary popularity even in theaters.
Comscore Senior Media Analyst Paul Dergarrabedian, Netflix’s small screen presentation between the synergy and the only weekend in theaters, “definitely exhibited the power of the small screen to strengthen the big screen phenomenon and vice versa.
A Merchandising Bonanza
This song version of the film was released to the masses of flow, and Netflix began to sell KPDH products, although he did not say what he was planning. However, the opportunities to earn money seem wide.
Wall Street Journal, referring to people who are familiar with the agreement, paid $ 20 million to Sony Pictures Entertainment in addition to the production budget of about $ 100 million to publish KPDH, and pays extra $ 5 million to keep these rights in continuity.
Branded goods The chief singer Rumi’s electric yellow concert jacket ($ 89.95) Hunt/X Fan T -shirts ($ 36.95) Derpy Tiger backpacks ($ 59.95) are included in clothing, accessories and souvenirs. Pre -order for Funko Funko Pop Figurine ($ 14,99) at funko.com, Netflix StoreAnd soon in certain retailers.
The themed elements of KPOP Demon Hunters created by fans make a search at Etsy, an online market for crafts.
Although Kpop Demon Hunters is an American film written and produced for English -speaking viewers, the story is in Korea. The story of pop superstars, who protects his fans from the underground world, including his songs, The Saja Boys worthy of Swoon, comes from the co -director and screenwriter Maggie Kang.
The creative team of the film includes people behind groups, including Blackpink and BTS, including South Korean and Korean-American films, music and K-Pop stars and songwriters. During the closing loans, K-Pop Supergroup makes the song “Tay” twice.
Jae-Ha Kim, a journalist and expert in K-Pop, K-Dramas and other entertainment, calls the film “Korean adjacent ,, that is, Korean involves his traditions and pop cultural references in super entertainment, but at the same time he is surprisingly touching a group of girls trying to save the world from the devils everywhere”.
It also includes references to which K-Drama fans will be recognized, for example, as the fact that the word Saja may mean “lion” or “terrible reaper” depending on the binding.
The film, whose phonetic initials are expressed by Kedehun in Koreli, respect the Koreans’ love for instant noodles, songs and public spas-and compete to get advantage.
Korea’s noodle Nongshim, Hunttr/X’s Rumi, Mira, Zoey, Saja Boys and Derpy, Korea, North America, Europe, Ocean, Southeast Asia and Mexico offer a limited shin Ramyun, shrimp Ramyun, Shin Touker and Derpy.
When Nongshim released the first 1,000 -six pack of kpop demon hunter brand Shin Ramyun Cups, such as eating genres in the film, they sold it in 1 minute 40 seconds, Forbes reported. These KPDH -branded noodle packages are sold on Ebay, including import tariffs, up to $ 56,99.
Taking another hint from Disney
Successful film music has been the field of Disney for a long time – with Aladdin’s “brand new world”, aslan King’s “Circle of Life” and Frozen’s “Let It Go”. Billboard, KPOP Demon Hunters in 2022 Disney’s first film music since Encanto, and last month KPDH’s “Golden”, Encanto’s “We are not talking about Bruno, we have not been talking about Bruno, the first Hot 100 No. It was 1 song.
Fictional groups of kpop demon hunters “Breaking K-POP records Netflix, determined by BTS and Blackpink groups, told the shareholders. The first film music with Billboard Hot 100 in the Billboard Global lists with the number 1 is the first film. This year, the highest compression music with more than three billion global streams and counting.
Netflix said he plans to send “Gold ında in the best original song category at the next year’s Academy Awards.
Film music, digital, CD or LP can be ordered. Republic records ($ 64.98 with Hunt/X T-shirt) or to download it from Apple Music and Spotify ($ 10.99 per month or $ 11.99 per month). Netflix and Sony get revenue from film music.
Kpop Demon Hunters’ film music at Apple Music is the number 1 album and four single “Golden”, “Soda Pop”, “Your Idol” and “How is it done at the top 10.
Netflix said that in addition to being the number 1 film music at Spotify, KPDH is the number 1 K-Pop album on both US Apple music graphics and iTunes charts.
Being a cultural touchstone
Ellie Choi, who is researching at the Korean Institute of Harvard University, attributes the unexpected success of the film to the combination of a global -busy social media presence, Western media tropics and postcolonial return to the Magical Realism, which overly emphasize romanticism, gender and individualism.
“But other than that, the film is very positive and revitalizing”, a song written and realized by someone who has been fighting for a long time – Ejae ((“Gold”). “Today we need this message.”
Netflix’s CEO and director of Netflix, who was asked about the film during Netflix’s second quarter call for earnings, said the mixture of music and pop culture: “Right, storytelling is important. Innovation is important. Innovation is important.”
Sarandos, “And people fall in love with this film and fall in love with the music in this film, this will continue for a long time. So we are really excited,” Sarandos added.
Kim Eun-Jae, who has had a training for more than ten years to become a K-Pop singer without a singer-relevant writer Ejae or a rupture star, said that he directed his journey to Hunttr/X to the songs of Korean Joong Daily. “As a young intern, I never gave up the hope that all these years would not be in vain. It seems like fate to see everything fruit.”
Dan Lam contributed to this article.
