North West, 12, to launch fashion and jewelry empire as mom Kim Kardashian files THREE trademarks
Kim Kardashian and Kanye West’s daughter, North, is preparing to launch her own fashion and jewelry brand.
The 12-year-old, who was seen rocking neon blue hair and a $795 Balenciaga T-shirt while shopping in New York on Saturday, will be carving out her own space in the fashion industry and have the full support of her famous mother.
Kardashian, 45, has already filed three trademarks across multiple categories for her new line called ‘NOR11’. Sun.
The brand’s name, NOR11, appears to be a combination of the first three letters of North’s name and the age at which she first introduced the line.
One of the trademarks was for clothing and accessories, including dresses, shoes, hats and socks.
Another was for watches and jewelry such as bracelets, necklaces, earrings and rings.
Kim Kardashian and Kanye West’s 12-year-old daughter North is preparing to launch her own fashion and jewelry brand; North was photographed in New York on Saturday
According to The Sun, Kardashian, 45, has already filed three trademarks across multiple categories for her new line called ‘NOR11’; Kardashian and North spotted in 2023
The third trademark was for a variety of bags, including handbags, wallets and cosmetic cases.
Records indicate that the trademark applications were filed against KimYe’s Kid Inc., incorporated in California in August 2023. It shows that it was made by.
Despite the label’s name paying homage to both parents, it appears the Gold Digger rapper has little to nothing to do with the burgeoning empire.
Kardashian is listed as the only police officer, according to State of California records.
The brand’s registered office is owned by business manager Lou Taylor, who oversees the affairs of famous pop princess Britney Spears.
Amid the news, North was photographed showing off her style while shopping with friends at Alexander Wang in Soho, New York, on Saturday.
She was rocking her long neon blue hair and her layers of bangs were covering her eyes.
Her outfit consisted of a baggy Balenciaga t-shirt and baggy sweatpants, along with fuzzy black winter boots.
The brand’s name, NOR11, appears to be a combination of the first three letters of North’s name and the age he first coined the phrase.
Amid the news, North was spotted rocking neon blue hair and a $795 Balenciaga T-shirt while shopping at Alexander Wang in New York.
North rocked her long neon blue hair with layered bangs that covered her eyes, and was joined by friends with matching neon hair colors.
North was joined by her friends with matching neon hair colors of pink, purple and green.
North’s foray into the world of fashion is explained by some of her Instagram posts from December, in which she and her friends wore black hats with the ‘NOR11’ logo.
North follows the family blueprint when it comes to branding; While his mother incorporated his name into her own brand, Skims, his father, now officially known as Ye, built a multi-billion dollar legacy on the Yeezy brand based on his ‘Yeezus’ moniker.
In addition to North, Kardashian and her ex-husband also share sons Saint, 10, and Psalm, 6, and daughter Chicago, 8.
They finalized their divorce in November 2022 after nearly seven years of marriage.
West opened up about his and Kardashian’s parenting differences in 2025.
“Of all the brands I’ve done, there’s no name or likeness to it, or at least no fifty-fifty with kids,” the controversial hip hop star said in a YouTube interview.
‘My children are celebrities and I have no authority to say this.’
‘So this white woman and this white family are in control of these highly influential black children, half of Ye’s children.’
North’s foray into the world of fashion explains some of her Instagram posts from December, in which she and her friends wore black hats with the ‘NOR11’ logo
Records indicate that trademark applications are filed against KimYe’s Kid Inc. It shows that it was made by. Despite the label’s name paying homage to both parents, it appears the 48-year-old Gold Digger rapper has little to nothing to do with the burgeoning empire; Kanye spotted in 2024
Last week, North took to Instagram to share more significant body changes after previously receiving criticism.
She posted a photo of her hands, which showed a mix of pointed and round nails protruding from the back of her fingers and wrist.
The shocking revelation accompanied North’s surprise release of a new rap song on Friday titled PIERCING ON MY HAND.
Although North has previously rapped on some of his father’s songs, the credits of his new song on Spotify are left blank, and the YouTube credits state that the song was written, produced and performed only by North.
A source told the Daily Mail that West had no part in the production of his daughter’s song, but performed it when West recently joined him on stage in Mexico City.
In January, Kardashian revealed that North was homeschooling while appearing as a guest on her sister Khloe Kardashian’s Khloe In Wonderland podcast.
‘He will have an eight-hour music studio session at his home, where he produces and writes. I will include him writing all the lyrics as part of the spelling tests. ‘We do everything at home that he really enjoys and finds difficult,’ the billionaire emperor said.
Recent months have seen the young star and her mother come under fire for her outlandish fashion and bold self-expression.
North first got dermal piercings on her fingers in November.
Besides North, Kardashian and her ex-husband share sons Saint, 10, and Psalm, 6, and a daughter, Chicago, 8. They finalized their divorce in November 2022; seen in 2020
Fans flooded social media comments to call attention to the ‘high risk’ body art, with the teenager responding: ‘No problem’ with a heart-shaped hand emoji.
Elsewhere during the Khloe In Wonderland episode, Kardashian staunchly defended her firstborn child.
When asked if scrutiny of her parenting bothers her, she replied: ‘I’m not that judgmental person, so I try not to pay attention to it.’
He explained: ‘But unless they’re in my shoes, no one knows what I’m dealing with and how we should manage things from the outside world.
Kardashian said there is a misconception that she is trying to be her daughter’s “best friend” and “lets her get away with a lot of things.”
The multi-hyphenate elaborated: ‘No, Northie actually has a lot of rules. single area [of freedom] So I let him express himself.’
