One of Europe’s richest families searches for answers as they lose billions
Analysts like Patrick Folan in Barclays said the company is less approaching the appearance beyond this year.
“It would be useful for Puig to explain what the current moderation in category growth means for them and clearly states why it may be good compared to the wider market,” he said. “It is important to improve messaging from IPO, because the public offering expectations of market growth may not be realistic next year or 2027.”
Puig has some of the world’s most well -known fashion and fragrance brands, including Jean Paul Gaultier.Credit: AP
Puig plans to provide guidance for next year after having more clarity in issues such as tariffs and dollars.
“It would be good to clarify these doubts to better measure consumer feelings,” he said.
For now, the manager, who has been in the world for more than twenty years, says that the company will continue to do what is best done – it will create and sell smells. In addition, even if the odor sales are moderate, the growth will focus on makeup and skin care products that stand out in the last quarter.
The strategy of focusing on this Hunking and CT worked for the company in the past. In the early 2000s, when Marc Puig took part, the company faced financial difficulties and restructured the business to reduce costs and to allocate more resources to create perfume brands. Years later, this return allowed him to extend the fragrance portfolio.
Puig holds three points in the world’s top ten odor label rankings after the fastest growing brand Jean Paul Gaultier entered the list last year.
Puig’s focus on the prestige perfume portfolio, which constitutes approximately 70 percent of sales, and the product pipeline should continue to grow better than premium-beautifulness peers and provide better growth and Bloomberg intelligence analysts Andrea Ferdinando Leggieri and Deborah belong to a report on July 7.
For PUİG, most of the new perfumes mixing of new perfumes took place last year in the new tower in Barcelona, which was opened by King Felipe VI and Queen Letizia.
Here, Gregorio Sola, a master perfume, is wax about the trips to the world to find the best materials: Sandalwood oil or rare signature, which should grow for 30 to 40 years.
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Sol he says, inspired by the bold scents of the 1980s and the 90s, he says that a return. The growth of the market is fueled by the appetite of young consumers to unique and impressive scents. Puig touched the market early when it usually began to acquire niche brands such as L’Artisan Perfumeur and Byredo, which usually has unusual compositions and limited distribution.
More than a century, Puig, as a distributor of French perfumes, made a major change in the early 20th century to produce its own products, such as Spain’s first married lipstick. In the 60s and 70s, he began to establish a partnership with fashion designers such as Paco Rabanne to start scents – then he doubled all the fashion houses such as Carolina Herrera and Nina Ricci.
“We need to take risks, tell good stories and make extraordinary products,” he said. “I want to think that we can continue to excite people about our products.”

