Paris Hilton’s No. 1 ‘non-negotiable’ when hiring people for her global media brand
Paris Hilton has succeeded time and time again. The reality TV star turned entrepreneur is the founder and CEO of 11:11 Media, a global entertainment company that aims to be the “next Disney” combining her passions for music, beauty, fashion and philanthropy.
But people didn’t always believe in his business sense.
“For a long time, I felt like people had an idea of who I was that didn’t reflect the real me,” Hilton told CNBC Make It via email after her appearance at the American Express Leadership Academy. “Earlier in my career, I focused on the character I created on ‘The Simple Life,’ but behind the scenes, I focused on building my brand.”
Now a multi-hyphenate and CNBC Changemaker She says she’s been able to “take back the narrative” thanks to career accomplishments like launching her company in 2021 and using her platform to advocate for kids in what’s known as the “troubled youth industry.”
“I’ve learned that the best way to overcome being underestimated is to let your work speak for itself and come across authentically,” Hilton said.
The businesswoman said that originality, as well as being passionate and creative, is an important characteristic in the people she decides to work with. “For me, kindness is non-negotiable,” Hilton added. “This shows people’s true character, and I want my brand and everyone who represents it to lead with kindness.”
Authenticity also guides his philanthropy. “Every cause I defend comes from experiences I’ve had, and I would never fight for something I didn’t believe in with all my heart,” he said.
Hilton has used her attention in recent years to advocate for the rights of children harmed by America’s child welfare, juvenile justice, education and healthcare systems. last year that appeared before Congress and helped pass bipartisan Stop Institutional Child Abuse Act.
Hilton encouraged other young entrepreneurs to integrate philanthropy into their businesses in a meaningful way. “Impact shouldn’t be an afterthought; it should be part of your mission from the beginning,” Hilton said, adding that her second hire for her company was 11:11 Media’s chief impact officer, Rebecca Grone.
“I also encourage young entrepreneurs to think creatively about impact and really listen to the communities they want to serve,” Hilton said. “When you have a platform or influence, you can inspire your audience to take action with you, and this is a powerful way to create lasting change.”
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