Perky Maxwell House viral ad takes on housing crisis as ‘Maxwell Apartment’ | US news
The housing in the United States has become so suitable that a coffee company based on the idea that almost no one can afford to buy a viral marketing campaign.
Maxwell House Coffee, a 133 -year -old brand, recently launched a marketing campaign that has recently re -brand themselves as “Maxwell Apartment Coffee ..
“Maxwell House? In this economy? “A narrator asks Video AdHe promises that the Maxwell Office is “your favorite, the same affordable coffee with an even more appropriate name”.
The company also supplies one -year coffee for “less than $ 40 ında in Amazon, but the materials of it”12 MONTHS RENT“Your coffee before the back Apparently limited.
Last year, for the first time in the United States, the average age of the landlords reached 38 highest of all time. National Real Estate Association (NAR). In 1981, when the association first began to watch the host characteristics, for the first time, an average age of a homebuyer was 29.
According to Nar, the rate of the houses sold to buyers for the first time hit a record decline last year, these buyers make up only 24% of the market, 44% in 1981.
“For the first time, buyers face high housing prices, high mortgage interest rates and limited inventory, making them bigger than the previous generation buyers, Nar Nar Chief Economist and Vice President of the Research Jessica Lautz said Description about data last year.
Less than 16% of houses for sale In 2023, affordable for typical household people in the USA – the lowest share in the record, Statistics from RedfinDigital Real Estate brokerage. While the housing can be met a little increased in 2024, Improvement was marginalAccording to the company’s data.
Maxwell House Coffee, which was first introduced in 1892, has seen several important marketing efforts for 133 years, Expensive early campaign To expand the brand from south to New York, to expand Midcentury television ads that commit this “”good taste as it smells” And Ads of the 1970s The most famous slogan is “last drop good”.
Company in the 1930s Free “Maxwell House Haggadah”A guide for a dinner at the Jewish Fish Holiday. Maxwell Haggadah tradition continued for decades and describes the brand as“ the preferred coffee for Jewish households around the New York City ve and even shown in Barack Obama’s first White House Fish Dinner in 2009, art historian Kerri Steinberg Written in 2022.
The new “Maxwell Apartment” advertising campaign is a “Language on the Cheek” effort designed by Rethink, a New York -based advertising agency, and designed to help the brand to “strengthen the connection between coffee -loving tenants”. Little Black BookA marketing industry publication.
Maxwell’s bargain of tin coffee “annual rent” is not available in the time of publication, coffee company He said in a statement Kahve The procurement of coffee for years will come with an official Maxwell apartment ‘rent’ to sign ”.
