Pocket FM’s microtransactions, AI use in content creation are driving growth, COO Gangwar says

In addition to audio, Pocket FM also has video-drama formats available on YouTube and other platforms, including romance, revenge, fantasy and family drama titles. Gangwar said the company initially relied on 30-40 second trailers, but later moved to longer cuts of 10-15 minutes to test the appeal of the story, improve conversion and identify titles worth further scaling.