Popular UK hotel chain adds one surprising thing to their showers | UK | News

Travelodge tests waterproof notebooks in its bathrooms; Half of Brits claim their best ideas come up in the shower. The hotel chain aims to ensure guests’ good ideas don’t go to waste, with 48% of people admitting to being inspired when they’re passionate.

With creativity hitting the majority up to four times a day, Brits say lightbulb moments are also more likely to come at more unexpected moments.

This includes when falling asleep (34%), during or after exercise (10%), and even while gardening (15%).

But while creative inspiration (55%), personal decisions (54%) and problem solving (53%) are among the thoughts most likely to come to mind while showering, 65% say they forget their ideas before writing them down.

This is especially true for business travelers to Britain. There will be an estimated 5.1 million business trips in 2025, with 60% demonstrating the ability to capture ideas as they arise that will benefit their careers.

Travelodge has created an innovative solution to maximize creativity to help guests shower while the shower is hot; He tested waterproof notepads in the showers of selected hotel bathrooms in the UK.

Waterproof notebooks designed to capture lightbulb moments come as more than two-thirds (69%) believe inspiration comes from the most unexpected place, leaving many struggling to hold on to their ideas.

Revealing the extreme effort Brits put into trying to retain ideas, a fifth (18%) admit to repeating a mantra until they get out of the shower.

Of the 2,000 Brits tested, 16% created a memorable image, while 7% wrote on a foggy mirror or glass.

Research investigating people’s creativity reveals that breakthroughs are most often made in the morning (24%) or late at night (22%).

On average, Britons travel for work four days a month; Two fifths (41%) admit they are more creative when they are away from home.

The top three reasons for commuting to work include client meetings (22%), conferences or events (19%), and training (17%). Business travelers’ creativity often shines through while on the road; Three-fifths (64%) say changing environments help stimulate their imagination.

This suggests that time spent away from the usual desk routine can inspire new thoughts.

Behavioral psychologist Dr Jo Hemmings said: “We tend to think that creativity occurs when we concentrate, but often the opposite is true.

“The best ideas often come when we step away from screens and let our minds wander.

“Whether it’s in the shower, on the train, on a walk, or gardening, these moments of mental downtime give the brain permission to make unexpected connections, and that’s where creativity thrives.”

A Travelodge spokesman said: “Inspiration can strike at any time, and with Britain’s business community spending so much time on the road, our hotels often provide the backdrop to these vital ‘lightbulb’ moments.

“We know how frustrating it is to lose a great idea before you can find a pen and paper, so we’re trying out new waterproof notebooks.

“This is a simple and practical way to ensure our guests’ best ideas don’t go to waste – so if you want to experience it for yourself, you’d better pick up a Travelodge.”

The shower notebooks will be trialled at hotels in key business districts including London City, Edinburgh Park, Bristol Abbey Wood, Newcastle Quayside and Chester Central Bridge Street on Wednesday, July 8.

Notebooks can also be taken home, so guests can capture their creativity wherever they go.

3. While falling asleep (34%)

8. While washing dishes (14%)

10. During or after exercise (10%)

For more information about Travelodge Business, visit https://www.travelodge.co.uk/business.