Bentley Motors Names Priyanka Chopra as Global Face of the Brand

Bentley Motors today introduced Priyanka Chopra Jonas as its global brand ambassador, marking a new collaboration with the internationally renowned actor and producer. The announcement is accompanied by a new campaign launching this weekend, with a companion film set to premiere in the coming weeks, featuring Priyanka speaking candidly to the camera about her life, career and creative outlook, alongside a photo package.

Priyanka joins Bentley’s growing list of global ambassadors, which includes Joint Creative Directors Greg Williams and Mai Ikuzawa, who were appointed by the brand in September last year.

Priyanka’s diverse body of work has captivated global audiences for almost 25 years. Priyanka is an acclaimed member of the global film industry, producer, New York Times bestselling author, entrepreneur and investor. As a UNICEF Goodwill Ambassador, she is known for her advocacy in education and child welfare, using her platform as a global icon for tangible change.

Shot in an authentic, documentary style, the new film captures the intimate, conversational exchange between Priyanka and Greg and offers a more personal perspective on her life and creative perspective. Filmed at Sony Studios in Los Angeles, Priyanka expresses her love of being on set and the creative magic that can occur during a day’s work as an artist and producer, with a Bentley Continental GT elegantly integrated throughout.

“Bentley’s commitment to craftsmanship and storytelling has always intrigued me because there is a rare intentionality behind every detail,” says Priyanka. “As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but it’s also about a shared appreciation for the process behind what we create.”

Ben Whattam, Marketing Director, Bentley Motors, says: “Priyanka brings fresh energy and an original perspective that aligns with Bentley. The relaxed style of the film allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.”