Puma shares plunge 18% after full-year sales, profit outlook cut on U.S. tariffs
Sign at the entrance of the Puma store in Midtown Manhattan.
Plum McGregor | LightoKet | Getty Images
Puma shares fell 18% on Friday by publishing the second quarter sales of the German sportswear brand worse than expected and marking the impact of US trade tariffs by reducing full -year guidance.
In a pre -updated pre -update after the markets were closed on Thursday, the retailer said he expects full -year sales to fall to a low opponent this year, compared to the estimation of sales growth in the low to medium -step range.
Puma also said that he expects to publish a profit loss in 2025 – a large swing than 445 million euros ($ 523 million), a snow predictive of 525 million euros before evaluating the effect of tariffs.
The company’s shares fell 18.4% until London (03:23 meat).
“In the midst of the ongoing variable geopolitical and macroeconomic volatility, Puma predicts that both the sector -wide and company -specific challenges will continue to significantly affect performance in 2025.” He said.
“Key factors include silent brand momentum, changes in channel mixture and quality, the effect of US tariffs and high inventory levels.”
The company said that US tariffs are expected to have a slight negative impact over 80 million euros over 2025 gross snow.
Meanwhile, pre -sales fell by 2% annually on a corrected basis in the second quarter, and a LSEG survey fell to an euros ($ 2.27 billion) under 2.06 billion estimated by analysts in a LSEG survey.
The corrected business profit every three months damaged 13.2 million euros, except for one -time costs. Puma was subjected to one -time costs, including the cost efficiency program for 84.6 million euros in the second quarter.
The decline of sales was primarily managed in North America with a 9% decrease and falls in Europe and Asia-Pacific.
Puma’s share price fell half this year because it faced retailer trade prints and reduces consumer demand in the extremely competitive sportswear market.
In May, the company said in May, as a result of trade tariffs, expects industry -wide price increases, but expects brands with more dominance in the US to lead the accusation.
“We do not want to be the leader in terms of pricing change in US markets,” Finance Manager Markus Neubrand said. He said. “There are other players in our sector that the US is much more relevant.”
This developing story is updated.
