Indian Devil’z Tattooz Expands Footprint to Europe with Luxembourg Studio 



The global tattoo industry has traditionally seen a flow of influence from west to east; European and American trends generally shape the market in Asia. But Lokesh Verma, founder of New Delhi-based Devil’z Tattooz, is taking a different approach by setting up a permanent studio in Western Europe.

After two decades of operating in India, Verma has officially opened its flagship studio in Luxembourg. Located on Boulevard de la Pétrusse, the new facility represents a departure from the common “artist-in-residence” model, in which Indian tattooists often travel abroad for short-term engagements rather than establishing a permanent infrastructure.

For the brand, expansion into Luxembourg is a strategic move to enter the European market directly. While Verma is an established name in the Indian industry, known for his work in color realism and holding a Guinness World Record, joining the EU required adapting to different regulatory and operational standards.

“The goal was not just to visit Europe, but to have a consistent presence in the art community,” Verma notes. “Luxembourg is a central location, but it is also a market that requires strict adherence to professional and hygiene standards. We wanted to integrate into this ecosystem rather than just pass by.”

The studio operates as a full-service center, offering the same style of realism that the brand focuses on in India. By setting up a physical location in Luxembourg, the company is testing the scalability of Indian creative businesses into highly adaptable European markets.

The move marks a major turning point for the company, which started in the early 2000s when the Indian tattoo industry was largely unorganized. Now with a functional studio in Luxembourg, the brand has transitioned from a local operator to an international enterprise.