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Rare earth magnet makers relish a moment in the sun

Annealed neodymium iron boron magnets were manufactured at Neo Material Technologies Inc. in Tianjin, China, on June 11, 2010. It’s sitting in a barrel at the factory.

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Rare earth magnet manufacturers are experiencing a moment where Western nations are scrambling to create domestic “mine-to-magnet” supply chains and reduce their dependence on China.

A turbulent year full of supply restrictions and tariff threats has highlighted the strategic importance of magnet manufacturers, while rare earths have moved to the top of the agenda amid the ongoing geopolitical rivalry between the United States and China.

Magnets made from rare earths are vital components for everything from electric vehicles, wind turbines and smartphones to medical equipment, artificial intelligence applications and precision weapons.

In this context, the United States, the European Union and Australia, among others, have sought to break China’s mining dominance by taking a series of strategic measures to support magnet manufacturers. heavy investment in factories, Supporting the establishment of new facilitiesand increasing processing capacity.

Especially the USA and Europe expected will emerge as significant growth markets for rare earth magnet production over the next decade. But analysts are skeptical that Western nations will be able to escape China’s mining orbit anytime soon.

“Frankly, we were the solution to the problem that the world didn’t know about,” Rahim Suleman, CEO of Canadian group Neo Performance Materials, told CNBC via video call.

The photo, taken on September 19, 2025, shows rare earth magnetic rods at the NEO magnetic factory in Narva, a city in northeastern Estonia.

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“The end market is growing from a physics perspective, not from a software perspective, so it needs to grow that way,” he continued. “And it’s not dependent on any end market, so it’s not dependent on automotive or battery electric vehicles or drones or wind farms. It’s just about any energy efficient motor in the spectrum,” Suleman said, referring to demand for magnets from fast-growing industries such as robotics.

His comments come nearly three months after Neo kicked off the grand opening of its rare earth magnet factory in Narva, Estonia.

Located directly on Russia’s doorstep, the facility is expected to play an integral role in Europe’s plan to reduce its dependence on China. European Union industry chief Stéphane Séjourné, for example, praised the strategic importance of the facility at an event in early December, saying the project marked “the high point of Europe’s sovereignty.”

Neo’s Suleman said the facility in Estonia was on track to produce 2,000 metric tons of rare earth magnets this year, later increasing that figure to 5,000 tons and more.

“Globally the market will grow to 250,000 tonnes and 600,000 tonnes, so it will more than double in ten years,” Suleman said. “And importantly, our concentration in a single jurisdiction is 93%, so when you put those two factors together, I think you’re going to find an extremely fast-growing market.”

‘Demand is increasing rapidly’

Of course, the global rare earth supply has long been dominated by Beijing. Chinese responsible For about 60% of the world’s rare earth mining and more than 90% of magnet production, according to the International Energy Agency.

A new report from consultancy IDTechEx estimated Rare earth magnet capacity in the United States is on track to increase nearly sixfold by 2036, driven by expansion driven by increased midstream activities along with strategic support and funding from the Department of Defense.

Meanwhile, magnet production in Europe was expected to increase 3.1 times in the same period with the support of the EU. Critical Raw Material LawWe aim to meet 40 percent of the region’s demand with domestic production by 2030.

Regional composition of rare earth elements and permanent magnet production in 2024, according to data compiled by the International Energy Agency.

IEA

John Maslin, CEO of North Carolina-based rare earth magnet manufacturer Vulcan Elements, told CNBC that the company is trying to scale as quickly as possible “so that this essential supply chain doesn’t hold America back.”

Vulcan Elements is one of the companies that received direct funding from the Trump administration. magnet maker accepted A $620 million direct federal loan from the Department of Defense last month to support domestic magnet production.

“Rare earth magnets convert electricity into motion, which means that nearly all advanced machines and technologies—the innovations that shape our daily lives and keep us safe—require them to operate,” Maslin told CNBC via email.

“The need for high-performance magnets is growing exponentially with the increase in demand and production for advanced technologies, including hard disk drives, semiconductor manufacturing equipment, hybrid/electric motors, satellites, aircraft, drones, and virtually every military capability,” he added.

Separately, Wade Senti, president of Florida-based magnet manufacturer Advanced Magnet Lab, said the only way to offer alternative supply chains is to be innovative.

“Demand for rare earth permanent magnets that are not sourced from China is growing rapidly,” Senti told CNBC via email.

“The challenge here is whether magnet manufacturers in the United States can create a completely domestic (non-China) supply chain for these magnets. This requires the magnet manufacturer to take the lead and bring together the supply chain from mine to magnet to customers,” he added.

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