‘Real reason’ Aldi, Asda or Lidl shoppers most likely to abandon favourite supermarket | UK | News

New research shows that when a product is missing from the shelf, many customers will switch brands or reconsider the purchase entirely. According to a 2026 global study by TELUS Consumer Goods, 45% of shoppers will choose a different brand if their preferred product is not available. In the United Kingdom, the effect is even stronger; 60% of consumers make decisions on shelf; This is the highest rate worldwide.