Reliance Jio tweaks feature phone strategy after regulatory scrutiny of tariff practices

JioBharat and JioPhone are Jio’s low-cost 4G feature phones that come with special recharge plans. The company launched its first 4G-enabled phone, JioPhone, in 2017 with a refundable security deposit. ₹1,500 to promote migration from 2G to 4G networks. It launched the upgraded JioBharat in 2023 with a starting price of Rs. ₹999, which the company described at the time as “the lowest entry price for an internet-enabled phone.”