Restaurants flag sign-up, pricing control snags at Swiggy’s value bet Toing

“As competition for visibility on these apps increases, restaurants are feeling pressure to spend more on ads and discounts,” said Satish Meena, founder of Daatum Intelligence. A Gurugram-based consumer insight firm. “But restaurants often question whether returns cover costs. Given the tight margins in the restaurant business, it becomes difficult to sustain high spending on advertising, discounts and platform fees over time.”