Analog watches are cool again—and Titan is betting on premium models
Industrial analysts say that the revival of analogs is a market-wide tendency, and that it intensifies the competition from domestic peers and Swiss imports to differentiate premium branding, international partnerships and different product launch.
Kuruvilla Markose, who recently appointed CEO of Titan’s Watch Division’s CEO (CEO), said focus will be on premium watches, smart watches and international markets. “Our main line analog business is a roller – it is extremely well. My task is to increase the international business department, as well as focusing on the premium and smart watches of the business,” he said. Mint.
The Titan’s Watches & Goodables Department reported a 17% leap in Mali 2025 revenues. La4.576 Crore points to a year of “definition” for the business. Growth was directed by a rebound at analog times after a stage of purchasing heavy smart watch and by a rebound with international brands and in -house launch.
After the explosive growth in 2022-23, the smart watch demand decreased. According to IDC, India’s wearable device market decreased by 6.3% annually in H1 2025 and reached 51.6 million. “Most of our skin still comes from analogue. Although smart watches, our decreases are less upright, it fell for us and industry last year,” Markose said.
Analog watches grew 20% (YOY) annually in income and increased its market share in multi -branded channels. Titan introduced the Edge Ultraslim collection among the finest watches in the world. La75,000.
“The superior gift has returned greatly at higher price points.
Historically, Titan’s analog work faced difficulties: FY18 income grew only 3.5% La2,126 Crore and Pandemic Discounts led to a 40% decrease in 21 financial years. La1,587 crore. Later, the enterprise helped “revenge consumption ve and since then, in 25 financial years, it was stabilized with 17.2% of the annual double -digit growth.
The company has not explained a detailed division between analog and smart watch revenues or the exact decrease in smart watch sales.
Titan added 139 new stores to the FY25 to Titan World, Helios and Fastrack and received the total number of stores under the division of 1,235. Among the in -house watch brands are Sonata, Titan, Nebula, Edge and Xylys, while multi -branded sales points carry third -party labels.
Premiumization on rise
Markose drew attention to a very open premiumization tendency during the hours in the domestic markets. Contribution from the priced products above La25,000 people doubled in sales, reflecting the increasing willingness among rich consumers to spend on willing goods.
India imported 273.9 million chfs worth of Swiss hours (approximate LaIn 2024, 2,700 crore) emphasized the increasing demand from 2023 to 25%. Titan is expanding international brand offers. LaHelios and Helios Luxe stores, including U-Biot, Charriol and Herbelin 50,000-2.5 Lakh series.
Helios is already selling brands like Micheal Kors, Just Cavalli, Versace and Tissot. Five luxury stores are currently operating and plans to expand to five or six per big city.
The company said it will continue to bring international brands to the retail network.
In fact, the exports of Swiss hours to India rose to 10% annually in the first five months of 2025. Mint previously reported. The growth momentum will continue with a free trade agreement that can reduce prices for imported hours between the European Free Trade Association and India.
Titan is competing with the likes of Ethos Watch Boutique, which is a stock market, a high-end Watches retailer. The company is the fifth largest manufacturer in the world and is one of the best -selling watch brands in India.
Overseas Plans
Markoz has previously chaired Titan’s international department and supervised the overseas expansion of both watches and jewels. The company recently reconstructed overseas operations by moving away from the previous model managed by Markose, bringing international business functions under the relevant department CEOs.
Titan currently has more than 65 private brand output abroad, and Titan watches are internationally sold at about 1,500 doors.
“We started as a watch -led watch job by working with distributors in the 2000s. He said.
It has also reduced its presence in export markets over the years. “We have been found through distributors in 40 single countries. We have reduced it to 25. We want to go deeper to less countries. Now we discover Indonesia,” he added.
Overseas markets, the company’s plans to touch consumers abroad, emphasizing the big clock and glasses markets, he said. Titan recently announced that 67% of shares were purchased in the GCC region of Damas jewelery.
“The market opportunity was just big and it would be stupid to ignore it,” he added.
