Sacha Baron Cohen brings back iconic Ali G character at Wimbledon amid rumours he’s filming a new movie

Sacha Baron Cohen was seen reprising his role as the iconic Ali G character at Wimbledon on Sunday amid rumors he is filming a new movie.

The 54-year-old Hollywood actor wore a white and green Wimbledon-themed tracksuit with the words ‘Da Championshipz’ written on it and a leaf print on the badge as he took his seat in Center Court.

‘Official Ganja Dealer’ was written on the back of the tracksuit, and the star also wore a hat, a heavy gold chain and his trademark tinted glasses.

Sacha, who was last seen portraying the character in 2014, was sporting the beard and attitude of his alter ego as he was spotted on BBC’s coverage of the men’s singles final, where Jannik Sinner beat Alexander Zverev.

Speaking to the crowd in an Instagram video, Ali G said: ‘The men’s singles at Wimbledon is not actually the party of gay lords, despite its name.

‘This is like the World Cup of something called tennis, it’s like the a** version of ping pong.

The 54-year-old Hollywood actor wore a white-and-green Wimbledon-themed tracksuit with the words ‘Da Championshipz’ written on it and a leaf print on the badge as he took his seat in Center Court.

‘They say tennis is better played on grass, so I plan to sell that much while I’m here. So if you want herbal remedies, M has everything you want, woof shikush, we have some home grown like in the HC 329 line.

‘There are no brothers here, so it would be easy for you to find me, right? Respect.’

He captioned the post: ‘I’M BACK! And if you’re looking at this boring Wimbledore final gets 2 big blows, I’m here with the link. If you are particularly suitable, contact me via dm.’

He also shared a still from the DVD of the TV series and wrote: ‘DM me if you want to buy one of these DVD box sets.

So I bought about 10,000 of them. It is very rare. Free pickup in Northwest Surrey.’

Sacha attended the 13th day of Wimbledon on Saturday, wearing a stylish white suit and green shirt.

Fans went to X and said they couldn’t believe their eyes when they saw Ali G in the star-studded crowd at the All England Lawn Tennis and Croquet Club.

They wrote: ‘Ali G’s random appearance at Wimbledon wasn’t on anyone’s 2026 bingo card’;

‘Brother is a creative genius, Ali G has always been my favorite character among them. ‘boyakasha’;

‘This was never Sacha Baron Cohen dressing as Ali G at Wimbledon. If so, we need clips!; I think we can say that we all miss Ali G.

Last year, it was reported that Sacha would ‘bring back the iconic comic book creation Ali G’, more than two decades after the character first appeared on screen.

The actor was spotted filming new material at a wildlife park in the Cotswolds in full Ali G mode.

The star, whose tracksuit had ‘Official Ganja Dealer’ printed on the back, also wore a hat, heavy gold chain and the brand’s trademark tinted glasses.

Last year, it was reported that Sacha would ‘bring back the iconic comic book creation Ali G’, more than two decades after the character first appeared on screen.

Sacha, who was last seen playing the character in 2014, was spotted sporting the beard and attitude of his alter-ego as he was spotted covering the BBC’s men’s singles final.

Speaking to the crowd in an Instagram video, Ali G said: ‘The men’s singles at Wimbledon is not actually the party of gay lords despite its name.’

‘They say tennis is better played on grass, so I plan to sell that much while I’m here. “So if you want herbal medicine, M has everything you want,” he said.

Sacha attended the 13th day of Wimbledon as himself on Saturday

Dressed in a bold new look featuring a colorful crocheted rastacap, gold embellishments and his signature colorful hues, the actor is unmistakably back as the Staines-born MC.

Fans in Chipping Norton were stunned to see the cult character back in action; because Sacha was surrounded by a full production crew while filming the scenes on location.

A source told The Sun: ‘He was with a whole film crew and was in full character.

‘He seemed very comfortable in the role. I was surprised, I thought to myself, “This is Ali G.” She has clearly updated Ali G’s wardrobe.

‘He had changed into his tracksuit and cap, but he still had his gold jewelery and tinted glasses.’

‘Because I’m black?’ Ali G, known for his famous quote, first appeared on Channel 4’s The 11 O’Clock Show in 1998.

The streetwise satirical figure quickly gained popularity, appearing on Da Ali G Show and appearing in the 2002 film Ali G Indahouse.

The new wardrobe hints at a modern twist on the classic character, but Ali G’s essence remains intact; complete with the same cool, colorful and gold jewelry that fans remember.

Sacha’s return as Ali G comes after years of focusing on other projects, including his award-winning turn in Borat and more recent political satire work.

It’s yet to be confirmed whether the footage will be part of a TV special, an online release, or a brand new series, and details of the new project remain under wraps, but the footage has sparked huge excitement among long-time fans.

The Daily Mail has contacted Sacha Baron Cohen’s representatives for comment.

Fans went to X and said they couldn’t believe their eyes when they saw Ali G in the star-studded crowd at the All England Lawn Tennis and Croquet Club.

The men’s singles final at Wimbledon on Sunday afternoon was a star-studded match.

Hollywood stars and British stars flocked to south-west London as the two-week tournament ended with Sinner facing Zverev.

Sinner fought with all the blood of Zverev to successfully defend his Wimbledon title.

Pop sensation Jennifer Lopez, 56, looked the epitome of glamor as she arrived in a tight, nude midi dress that she paired with a stylish hat and high heels.

Elsewhere, actress Nicole Kidman, 59, looked dapper in a white suit as she attended Dame Anna Wintour’s Royal Box; Here the Vogue icon shared a rare laugh as she chatted with the Australian star.

Strictly hosts Tess Daly, 57, and her daughter Phoebe, 21, Daisy Edgar-Jones, 28, Twiggy, 76, and Nicki Hilton, 42, also arrived early in the afternoon and wore eye-catching dresses.

Meanwhile, Ben Stiller and Rami Malek looked happy to see each other and hugged each other as they took their seats early in the Royal Box ahead of the doubles final match.

Also at the prestigious site was 44-year-old Sienna Miller, who wore a rather ruffled minidress, alongside the Prince and Princess of Wales and two of their three children, George and Charlotte.