Sneakrz operator Brandman Retail debuts on NSE; ends 5% above IPO | Company News

Brandman Retail, distributor and retailer of premium sports and lifestyle brands, is listed on NSE at a valuation of ₹324.85 crore.

The company, whose IPO price was ₹176, rose 4.98 per cent to settle at ₹211.80 on the NSE on Friday.

Brandman Retail, which has raised ₹86 crore through public issue, will invest the proceeds in store expansion, working capital support and general corporate purposes, the company said.

Brandman Retail currently operates 21 stores across India; this store is a mix of Private Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs).

“As part of its next phase of growth, the company plans to open 15 new stores, funded by IPO proceeds, and is the first leg of a broader expansion strategy that aims to create a national network of more than 50 stores,” the company said.

Founded by Arun Malhotra, Brandman Retail has positioned itself as a platform for international sports and lifestyle brands seeking structured entry and expansion into the Indian market.

It operates with a multi-brand retail format like Sneakrz. Its portfolio includes global brands such as New Balance, Saucony, Anta, Wilson, Salomon and Rockport.

Brandman Retail expects its revenues to more than triple over the next five years as it expands into fast-growing Tier II and III markets.

“We see strong demand emerging beyond metros and our focus is to create a sustainable, multi-city retail platform for global sports and lifestyle brands,” said Arun Malhotra.

India’s sports and athleisure market is experiencing double-digit growth driven by factors such as rising trends towards sportswear, fitness participation and increasing brand awareness.

“With organized sneaker retailing still lacking in non-metro markets, Brandman Retail aims to capitalize on the structural shift towards branded retail consumption,” he said.