Tesla’s chief designer accidentally smashed a $61K Cybertruck’s ‘armor glass’ window with a metal ball. Now he says it was a ‘great marketing moment’
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During the 2019 launch Tesla’s Cyber Truck, The company’s chief designer, Franz von Holzhausen, threw steel balls at the truck to demonstrate its durability, but instead broke two windows. In an interview, von Holzhausen said that this setback became a “great marketing moment”. Tesla began selling T-shirts alluding to the crash, and CEO Elon Musk claimed the company saw 200,000 orders for Cybertrucks in the days following its launch.
Some may view Franz von Holzhausen’s accidental destruction of the Tesla Cybertruck window as a mistake; von Holzhausen instead prefers to call it the “great breast”.
During the unveiling of the Tesla Cybertruck in 2019, the company’s chief designer, von Holzhausen, threw steel balls at the vehicle to show that the windows, which CEO Elon Musk said were made of “armored glass”, were indeed extra durable. But windows broke down unexpectedlyMusk had to give the rest of his presentation about the new truck while standing in front of the damaged car. Tesla’s shares fell more than 5% the next day.
While the incident may have seemed like an omen that the Cybertruck was poised to fail, the failed demonstration actually opened an opportunity to shed light on the new model, von Holzhausen said. report with Tesla Club Austria It was published earlier this year.
“It was one of those Murphy’s Law kind of things where something bad happens, but it turned out to be a great meme,” von Holzhausen said, referring to the phenomenon that something can go wrong, usually does. “And I think, weirdly, we don’t do marketing, but it turned into a great marketing moment.”
“It wasn’t an expected moment, but you have to go with it in that moment,” he added.
After the vehicle was revealed, Musk shared a post. video Open X Von Holzhausen fired a steel ball at the Cybertruck model before it was launched, its windows withstanding the force of the shot with no visible damage. The video received more than 6 million views within three days of its release.
“To guess We have some improvements to make before production haha,” Musk wrote.
Days later, Musk announced the success of the Cybertruck launch and said that Tesla had achieved this success. More than 200,000 orders for vehicle. Tesla doesn’t disclose Cybertruck numbers when reporting earnings, instead grouping them with the Model S and X; The company recalled nearly all Cybertrucks that hit the road earlier this year due to a problem an outer panel can be separated and this is only approximately 46,000 vehicles.
