Social media influencer’s viral strategy video with wife reaches millions
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Your current situation is not your final destination. This is the message Durelle Bailey is determined to share on social media; It reminds you that no matter where you start, you can achieve anything.
Durelle Bailey is a 31-year-old social media influencer who posts inspiring content about life, finance, and relationships on social media. Bailey spoke with Fox News Digital about the inspiration behind her content.
By 2023, Bailey’s social media following had increased significantly, and his annual strategy meeting video with his wife, Samantha, had reached millions of viewers. Now Bailey has more than 427,000 Instagram followers and more than 94,000 TikTok followers.
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The young couple showed how they set their goals for the next year in their 2023 planning video. Bailey said he didn’t expect the video to go viral.
“I said, ‘I’m going to take the camera and film all of this and post it online and see if people can use it and maybe use it to help them in their own marriages and adjustment,’” Bailey said.
Saying that he had an unstable childhood, Bailey also shared other planning videos with his wife that inspired the beginning of his career. businesses Planning Playbook and Planning Circle.
“I had a pretty tough upbringing,” Bailey said. “My mom had me when I was 15, my dad wasn’t in my life and we were pretty unstable…we were moving around a lot.”
Bailey wants his story to show others that if he can achieve the American Dream, they can too, and he has learned that life is all about taking risks.
“After going through all of this, I discovered that taking risks is actually like a superpower, right? It’s like leaving your house and doing something new that you’ve never seen before,” Bailey said.
For Bailey, some of those risks included joining the military, getting married at 22, and earning four college degrees.
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Durelle Bailey posts about her life and marriage on social media to encourage others. (Instagram @durellebailey)
Bailey added that pursuing higher education was also risky because her parents didn’t even have a high school diploma.
“I started finding creative ways to weave that into my content, talking about my story, visuals and B-roll of my past and present, what I’m doing now, and posting on social media. And it started helping a lot of people. And now I’m fully committed to it,” he said.
Bailey hopes the context of marriage demonstrates the value of commitment and that “two is better than one.” He also described faith as his mainstay.
“All the circumstances I went through as a child, I always, always felt like I was covered up. I always felt like I was safe. Why? Because I knew God allowed me to go through this for a reason,” he said.
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Durelle Bailey inspires others on social media when it comes to life, faith, and relationships. (Mike Nelson @thatdopeshot)
““I just referenced what His Word said and it got me through pretty much the toughest time of my life and I think even now, I’m having success working with some of the biggest brands in the world, I’m able to travel, I’m able to speak at conferences, I’m able to speak on panels and things like that, which is a wonderful thing, but I always want to make sure that…no matter what, I’m in God’s will,” she said.
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