Social media users call for security guard to get a pay rise after anti-fur protesters storm Fendi store in London

Anti-fur protesters stormed a Fendi store in London but were beaten by a security guard, with social media users now demanding a pay rise.

Footage of a violent attack on the designer store in New Bond Street went viral online, with commentators rallying behind the guard’s frantic defence.

While the blue- and green-haired protesters chanted “Blood, blood, blood on your hands” into the ears of the security guard and his colleague, the security guard prevented them from entering the store and pushed them out the glass door as they tried to force their way in.

At one point the guard and his colleague grapple with protesters trying to open the door from anti-fur campaign group Coalition to Abolish the Fur Trade (CAFT).

After a tense back-and-forth tug-of-war, they manage to shut it down.

The incident ends with the security guard shoving a megaphone into the face of the protesting woman who was besieging the designer store.

The backup eventually shows up in the form of five high-vis men dragging a green-haired woman wrapped in fishing nets out of the store and throwing her onto the sidewalk.

But then the slogans continue: ‘Shame on you, shame on you, shame on you, shame on you for what you’ve done.’

The protest turned violent when more guards rushed to the man’s aid and had to drag the green-haired protester out

The fishnet-wearing protester was rudely thrown to the pavement by security guards who escorted her out of the Fendi store.

The crowd also appears to have demonstrated in front of the Louis Vuitton store 150 meters down the road, with the same green-haired protester sprawled in front of security guards at the entrance to the specialty store.

Another protester stands with a sign written in fake blood saying ‘Louis Vuitton, they have blood on their hands’.

Commenters on social media rallied behind the security guard holding the line at Fendi.

Someone wrote: ‘Lots of Men Shooting uncle WAS WORKING’.

Adding: ‘Good to see a security guard actually providing security’.

Others seemed to mock him for trying so hard to keep protesters out of the store and commenting on how stressed he looked.

But someone came to the guard’s defense and said: ‘This poor guy is probably working for minimum wage and on a zero-hours contract and you’re tearing him down.’

Several people contrasted his energetic and robust defense with the lackluster work of the police, who are regularly criticized for their poor defense of high street shops in cases of theft.

One of them said: ‘The security guard does more than the police would.’

‘Make the security guard chief of the Met,’ joked another.

One commenter told X: ‘LOTS OF GUYS HOT GUYS Uncle Al WAS WORKING’

Meanwhile, others blasted the protesters, with one writing: ‘I don’t think they really care what the reason is, as long as it’s something vaguely leftist and they like feeling like an ‘edgy’ protester.’

Protesters were seen chanting “Blood, blood, blood on your hands” through megaphones.

At one point, a scuffle broke out between the security guard and several protesters trying to open the door.

While many sided with the guard, just as many targeted anti-fur protesters and harshly criticized their demonstrations.

One sneered: ‘I don’t think they really care what the reason is, as long as it’s vaguely left-wing and they like feeling like an ‘edgy’ protester.’

Another said: ‘They’re not very bright, are they? You can’t stop a production line by attacking the sellers of the final product.

‘You have to go to the source, the factories and warehouses where the animals are raised and slaughtered for their fur. ‘Stop production and release the furries’.

Anti-fur activists raided the same Louis Vuitton store in April this year with similar scenes, but this time videos on social media showed a larger group overcoming security to gain entry to the luxury store.

The Daily Mail has contacted CAFT, Fendi and Louis Vuitton for comment.