Starbucks expands test of coconut water beverages

Starbucks will expand hundreds of more stores because it is further bent to health and healthy living.

As of Thursday, Coco Matcha and Coco Coco Coco Coco Coco Cold Brew drinks in more than 400 stores in big cities, including the coffee giant, New York, Los Angeles and the Great Chicago region. Beverages, matcha foam or cold brewing foam on coconut water.

Starbucks first tested as part of the “Five Start” innovation program, in which he first tested coconut drinks in New York, testing new ideas in five coffeehouses and pushed these ideas to additional stores. Starbucks did not share more expansion plan beyond the regional test this month.

Starbucks Global Product Experience to the Senior Vice President CNBC said, “Health and healthy life in Starbucks is not a trend-a commitment for a long time. Coco Matcha and Coco Coco Cold Brew Beveges’in expand the test,” Dana Pellicano, CNBC, CNBC, the next step to accelerate our innovation plan. “We include real -time feedback by focusing on transparency, functionality and developing consumer needs.”

CEO Brian Niccol has become one of the most popular changes in the cold foam chain, as it grew 23% every year about the latest call for analysts. Starbucks will start a cold foam in the fourth quarter, which is part of the forced to start sales after a number of financial results that disappointed Wall Street.

“Protein cold foam that does not contain additional sugar is an easy way to add 15 grams of protein to almost every cold drink. And customers can add the taste they choose.”

The extended Starbucks test is part of a larger trend of the best restaurant chains directed by young consumers who want partially customized cold drinks and healthier options.

According to Technomic’s 2025 away from the house published in July, the number of beverages offered by the top 500 chains increased more than 9% last year. Companies leaned over cold drinks. Market researcher, special coffees and energy drinks, such as offers, menus fall in the last two years as hot coffee and tea drinks in the menus has seen the most growth in the menus.

Starbucks is in the midst of “Back to Starbucks” Turnaround plans under Niccol, which includes more café renovations and menu changes. As the strategy is shaped, Starbucks executives said the company has seen satisfaction increases among young consumers. Niccol said that analysts’ perceptions of customer value were close to the highest level of two years in the last quarter and were directed with the gains between the genres and thousands of years that make up half of the customer base.

Starbucks bets that it will help increase the job when combined with better experiences under the new “Green Apron service” strategy. Starbucks also published better sales than expected in the last quarter, while the previous year still fell 2%.

Starbucks shares fell more than 1% this year.

In addition to the New York, Los Angeles and Chicago regions, Starbucks also Cedar Rapids, Iowa in the Middle West; Louis, Missouri; Springfield, Illinois; South Bend, Indiana; And Madison and Milwaukee, Wisconsin.