Starbucks launches ChatGPT app to help customers pick and customize drinks
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Not sure what to order at Starbucks? The company now uses ChatGPT to help customers make decisions.
The Seattle-based coffee giant announced Tuesday that it has begun testing a beta app on ChatGPT to help with beverage customization.
Recommendations can be “customized to your taste, mood, and goals,” according to the Starbucks app.
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The tool can even take into account what the weather is like and what drink would pair best with the user’s outfit.
It also allows customers to select a nearby store and start an order, which can be completed through the Starbucks app or website.
Starbucks is testing new AI tools on ChatGPT to help customers personalize beverage selections based on their mood, preferences and daily routine. (iStock)
To access the app, customers can open ChatGPT, access the app directory, and search for “Starbucks.”
ChatGPT users can then send a message like “@starbucks, I want to start the day with a nice coffee.”
Paul Riedel, Starbucks senior vice president of digital and loyalty, told Fox News Digital that the move reflects changing consumer behavior over the past year.
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“Over the past year, one thing has become clear: Customers don’t always start with a menu,” he said. “They start with a feeling.”
“We wanted to meet customers at that moment of inspiration and make it easier than ever before,” added Riedel. [for them] To find a suitable drink.”
Customers can use ChatGPT to explore drink options, including seasonal favorites like pumpkin spice lattes, through personalized directions. (Phelings Media/Getty Images)
This presentation highlights how companies are using AI to personalize experiences, said Marva Bailer, a Georgia-based strategic consultant and board member who specializes in artificial intelligence and emerging technologies.
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“Starbucks has the opportunity to leverage product images and descriptions that reflect travel, discovery and creativity as an extension of its brand,” he said.
“We’ve experienced ChatGPT planning dinner parties without leaving out any details. Consider the same for this daily interaction.”
“People are increasingly accustomed to delegating small day-to-day decisions to machines.”
Jonathan Alpert, a New York City-based psychotherapist and author of the upcoming book “Therapy Nation,” said the effort shows Starbucks “is probably meeting people where they are mentally.”
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“Most customers don’t think, ‘I want a triple espresso with oat milk.’ They think, ‘I’m tired. I need a pick-me-up,’ or ‘It’s cold outside and I want something comforting,'” Alpert said.
The result, he said, is an ordering process that feels “easier and more personal.”
Starbucks’ new artificial intelligence-powered feature aims to simplify ordering by recommending drinks based on how customers feel, instead of traditional menus. (Nicolas Maeterlinck/Belga Mag/AFP)
“I think most consumers would be happy to see AI influence low-risk decisions like coffee because it feels fun and low-risk,” he said.
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“But the bigger change is behavioral: People are increasingly accustomed to delegating small day-to-day decisions to machines.”
Alpert said the approach could pose risks, warning that AI could “naturally gravitate towards emotional gratification” and push users towards more caloric drinks.
Experts say tools like Starbucks ChatGPT integration meet customers as soon as they decide what they want to drink. (Fox News Digital’s Michael Anthony)
“If someone says they’re stressed, tired, or want a reward, the system may continue to push them toward sweeter, more indulgent, higher-calorie beverages because those are the easiest emotional matches,” Alpert said.
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“This is good for sales,” he said, “but over time, it can quietly reinforce impulse-based choices and prevent people from realizing how much technology shapes what they consume.”
