Australians expected to spend $1.6bn on Boxing Day
New data shows Australians are expected to flock to stores and online stores this Boxing Day, with spending forecast to reach around $1.6 billion, up 4.3 per cent on last year.
The Australian Retailers Association (ARA) and Roy Morgan predict homewares, clothing and department stores will dominate the day; It is expected that $476 million will be spent on household goods, $216 million on clothing and shoes, and $123 million on department stores.
Hospitality and small retailers also expect strong growth, with spending of $141 million and $221 million, respectively.
ARA chief executive Chris Rodwell said the forecasts highlighted Boxing Day’s enduring appeal for shoppers and its importance to retailers.
“Australians continue to participate in the Boxing Day shopping experience in large numbers thanks to connectivity with trusted brands, new stock movements and strong seasonal value,” Mr Rodwell said.
“We expect value-oriented behavior to remain a feature of consumer spending through 2026, as households continue to prioritize competitive prices and strong promotional activities.”
He said strong retail sales ahead of Christmas created a solid platform for the one-day event.
“The growth we are seeing highlights both the resilience of the sector and the enduring appeal of Boxing Day as a leading discount event,” Mr Rodwell said.
He also encouraged Australians to support local and national retailers through ultra-low-cost offshore platforms.
“Whether it’s your local store, a national chain or a trusted Australian online retailer, every purchase gives back to local jobs, education, wages and community investment,” Mr Rodwell said.
“Ultra-low-cost offshore platforms such as Temu and Shein cannot meet this contribution and cannot be held accountable to the same standards,” he said.
Holiday sales are expected to lead post-Christmas spending; The full week, Dec. 25-31, is expected to reach $3.832 billion, up 4.4 percent from last year, driven by discounts, gift card redemptions and continued demand for value.
