Swiggy whips up treat for price-conscious and Gen Z foodies, launches ’99 Store’ with free delivery. Check details

Swiggy, one of the major food distribution brands in India, launched a new segment called ’99 Store ‘on the online platform and offers single -service dishes at Flat LaWith 99 free delivery.

The category aims to attract users with price awareness and high -frequency gene consumers.

’99 store ‘offers free delivery

The recently added category to Swiggy application allows a user to order a quick meal for a flat LaWithout paying 99 delivery fee, the company said in a statement.

Previously, users can only benefit from the free delivery option if only the above product order La199 with a member of Swiggy One.

Under 99 stores, users can now get free delivery for orders La99 through the ‘Eco Savings’ delivery mode that brings together multiple orders to reduce trips.

This feature is currently available in more than 175 cities such as Bengaluru, Ahmedabad, Kolkata, Haydarabad, Delhi, Pune and Chennai, Lucknow, Vadodara, Trivandrum, Tirupati, Patna, Swine, Bhopal, Dehradun, Mysore and Ludhiana.

What can you get from 99 stores?

With this feature, customers can discover dishes in a wide variety of kitchens at a low price.

The menu contains foods such as roller, hamburgers, biryani, northern India and southern Indian dishes, pizzas and cakes, and ensures that the affordable price does not come at the cost of selection or taste.

La99 is not just a price point, it’s a promise.

Speaking about the new initiative, Rohit Kapoor, CEO, Swiggy Food Marketplace, He said, “horse La99, this is not just a price point – this is a word ”.

“It is a promise that good meals can be both affordable and accessible, especially for our young customers,” he said.

The CEO also stressed that the store is a way to ensure that daily meals do not burn a hole in your wallet.

The food distribution brand works closely with restaurant partners and distribution teams to make daily food more affordable without cutting corners.