Gap to add beauty products at Old Navy stores
On May 29, 2025, a void in Chicago, Illinois hangs a sign in the outlet store window.
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Openness On Thursday, he announced that it expanded to beauty starting with the old navy brand, which is a strategic change by the clothing company.
The first test will take place in 150 old navy stores, as well as beauty and personal care products, as well as special beauty partners and stores in some stores. The company plans to scal the beauty business next year.
At the end of the company, it was unclear that it plans to put beauty products in GAP brand stores. The company said it plans to “initiate brand-right statements throughout the portfolio next year.
“GAP Inc., this autumn, the old Navy in the former Navy in the first test and learning expression, starting with a gradual launch plans to expand to this category sees a clear and meaningful opportunity to expand.” He said.
The stock was traded about 2% higher on Thursday morning after a short stop.
The beauty segment has been proven to be one of the most flexible retail sales in recent years despite high inflation and concerns about tariffs. GAP referred to the Euromonitor data, which is expected to exceed $ 100 billion this year, the beauty and personal care market is one of the fastest growing categories in the USA.
Nevertheless, the success of beauty products made it a more competitive area than ever.
The company said it would expand the accessory business after seeing “strong customer purchase” to its existing products.
The new move comes because the GAP has been resurrected in the last two years.
“This acceleration helps GAP Inc. to get exciting opportunities for growth and innovation, helping the company to remain competitive and successful in the future.” He said.
