GST 2.0: Unchanged budgets with lower prices spur demand for pricier TVs, cars and apparel
Large-screen televisions (55-65 inches), five-star air conditioning and sales of 1000-2.500 clothing and shoes sales, accelerated growth in the last two days during online sales, which echo in physical stores. This is reflected in cars, higher variants are most demanded. In contrast, the input -level models remained flat or only marginal gains.
Even online, analysts have a significant tendency as they see an increase of 32-35% in the sale of certain items affected by the new tax regime. Haier, President of India Satish NS, said that online sales have increased by 30% annually in the last two days. “Consumers raise with price advantage,” he said.
High features
Haier’s Satish NS, “55-65-inch TVs and ACs, which score higher points, constitute 70% of sales from 50% last year. We expect offline sales to reflect this tendency from the weekend,” he said.
GST rate deductions began on Monday and coincided with navratri sales. E -commerce platforms are hosting Amazon, Flipkart and Jioomart’s largest annual sales, while offline retailers expect Dussehra to accelerate.
Avneet Singh Marwah, General Manager of Super Plastronics, who sells Kodak, Thomson and Blaupunkt brands, said that 4,000-6,000 ₹ price discounts encouraged sales on Premium TVs when combined with bank offers and exchange plans. “The 32-inch entry-level TV showed this Navratri by 10-12% compared to last year, once the stomach of the market has reduced.”
Premium 55-65 inch TVs now contribute to 70% of sales and 50% a year ago.
Maruti Suzuki India, Tata Motors, Mahindra & Mahindra and MG Motor India Dealers, price reductions are almost equivalent to the premium of extra frilly cars, he said. This also pokes buyers to choose more expensive variants.
“It is clear from yesterday’s reservations that the premiumization tendency will dig more traction,” he said.
On the first day of Navratri, dealership, for example, saw that it was promoted from VXI variance to Brazza ZXI. As part of the GST reset, the price of Brazza VXI (Middle-Trim Vary) ₹ decreased by 49,100 to 9,25,900 (old showroom, mumbai), led to receivers for the model with better examples of ZXI budgets.
Mahindra showrooms also see the upgrade of buyers. “We have seen that several XUV700 receiver was upgraded from AX5 to AX7,” one seller said.
Obviously, with GST audit, higher variants have become more appropriate, he said. “This will further strengthen the tendency to premium in the market.”
The demand for most consumption goods, including electronics and cars, has been weak and reported fixed sales or decrease of most categories. Since 16 August, consumers have fell to the lowest level of decade as they postponed purchases to benefit from the GST advantages that started on September 22nd. Car sales in India fell by 7.3% annually in August 2025.
Ammit Kamat, the commercial manager of Tata Motors, has a clear change when it is preferred with festive cheering reinforced with GST cuts and offers. “While new buyers choose value -oriented options such as Tiago and CNG models, others rise to higher Nexon and Punch trimes or pass to premium SUVs such as Harrier and Safari,” he said. “This reflects the increasing demand for richer features, comfort and lifestyle -guided vehicles.”
Auto prices fell by 6.25-10% due to GST renewal and 4 meters sub-cars are among the people at the maximum end of this range. For ACs and dishwashers for 32 -inch and above TVs, GST decreased from 28%to 18%. Clothing and shoes are priced up to 2,500, GST is the lowest 5%sign. Before the cut, GST ten clothing and shoes up to 1,000 were above 5% and 12%.
Value Fashion Chain V-Mart Retail General Manager Lalit Agarwal said that the response is solid for the products that are priced over 1,000, especially because the GST price discount is higher. “We will increase our product portfolio in more than 1000 price segment,” he said.
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