Ford is debating axing the electric F-150, WSJ reports

00:00 Speaker A

Ford is making headlines. What’s going on there?

00:02 pras

Yes, the magazine that reported that the F-150 Lightning might be on the way. This is a full-size EV pickup.

00:08 Speaker A

Mhm.

00:08 pras

Look, that truck was well received when it launched in 2022, it sold pretty well, but then

00:15 Speaker A

I remember it making headlines and getting attention. Yes. But then I made you an offer behind the camera. I was asking this and when I saw this title this was my question. What is the demand for pure electricity in the pickup world?

00:33 pras

So for a $50, 60, 70, 80,000 dollar truck, that’s very difficult. I mean, that’s how much new trucks, gas-powered trucks, cost. But for an EV, there are concerns about range and things like that. I reached out to four people who said they had no comment on speculation about product plans, but later added that the Lightning is currently the best-selling electric vehicle pickup. They’re waiting to restart the Rouge electric vehicle center where that truck was built. They don’t have an appointment yet. Remember when it was shut down due to the aluminum factory fire? So there’s a lot going on there. Um, but the magazine reports that sources tell them this product is going to disappear. We’ll see because this was the first big full-size EV pickup and I think it’s a fan – it’s a great product if you think about it. There’s a lot going on, both in terms of range, ability, and speed; The thing drives like a sports car. But the question is, were there enough buyers for it, and according to the magazine, there weren’t? At least billions of dollars meant they used it to develop the product.

01:42 Speaker A

Certainly. We will stick to this. I’ll see you at the show later, man. Thank you Pras.

01:46 pras

Yes.