Wipro Consumer acquires TTK’s Good Home, Eva brands for ₹256 crore in second deal in three days

Wipro Consumer Services and Lighting made its second acquisition in three days by purchasing TTK Sağlık’s Good Home and Eva brands. ₹It raised $256 billion as it accelerated acquisitions to expand its home care and personal care portfolio.

The deal follows Wipro Consumer Care’s acquisition of Philippines-based personal care company S Brands earlier this week, signaling an acceleration in its inorganic growth strategy in India and overseas markets.

Good Home and Eva were created ₹148 crore revenue in FY26 accounts for approximately 17% of TTK Healthcare’s annual revenue, according to the company’s press release. This transaction, Wipro’s 17th acquisition, is expected to be completed on September 30, subject to customary conditions, according to TTK Healthcare’s stock exchange filing.

Wipro Consumer Care’s India business spans eight categories: hygiene, home care, personal care, direct-to-consumer (DTC), wellness and men’s grooming, office solutions and food. This acquisition strengthens its home care portfolio through Good Home and expands its fragrance business with Eva.

Following the transaction, TTK Sağlık’s Consumer Products Division will retain Woodward’s Gripe Water and Skore and continue to focus on its pharmaceutical, medical devices and other healthcare businesses.

Bet on home care

“This is our 17th acquisition and acquisitions continue to be an important part of our strategy,” Kumar Chander, CEO of Wipro Consumer Care & Lighting and managing director of Wipro Enterprises, told reporters. he said.

“Acquisitions are one-time plays. They only work when valuations match for both seller and buyer. Every acquisition we have made has grown in terms of revenues and profitability, which is why our board continues to support further acquisitions,” he said.

Chander said Wipro will remain disciplined on valuation as it continues to evaluate opportunities in India and abroad, especially in Asia and Africa.

“We want to double down on home care and food business in India. These are under-penetrated categories. As aspirations grow, consumers are spending more to improve their homes and lives, and we believe home care will be a key growth driver for us,” he said.

Home care accounts for around 15% of Wipro Consumer Services’ India business and is emerging as one of the fastest growing segments. According to Neeraj Khatri, managing director of Wipro Consumer Care, the category grew by 27% last year and another 41% in the first quarter of the financial year.

“We are focused on growing the home care categories. Good Home strengthens our footprint in home cleaning while giving us a strong play in the mass market air care segment,” Khatri said, adding that India’s ₹The 2,000-crore air maintenance market continues to grow at 12-15% annually.

Meanwhile, Eva complements Wipro’s existing Yardley range by helping it target younger consumers.

“Yardley focuses largely on consumers aged 25 and above. Eva offers us a complementary opportunity to appeal to teenagers and young women while operating in the same fragrance and deodorant categories,” Khatri said.

India’s perfume and deodorant market is approx. ₹He added that ₹5,000 crore still leaves significant headroom for growth, and despite similar demographics, per capita consumption is only one-fifth of markets like Indonesia.

Khatri said Wipro’s distribution network will be key to scaling both brands.

“We think that both brands do not receive enough support in modern commerce, fast commerce and e-commerce. Wipro brings a very strong distribution network and we are seeing a significant increase at this point.”

Chander said the company also sees opportunities to take products to overseas markets.

“Air care is becoming an exciting category not only in India but also in Southeast Asia, South Africa and China. We can take products to these markets even if not under the same brand name. Brands can remain local but the backend can be common. This gives us buying scale and allows us to invest more behind the brands,” he said.

FMCG deals are accelerating

The deal comes amid a broader wave of portfolio expansion in India’s FMCG sector, where companies are using acquisitions to build scale and expand into adjacent categories as competition intensifies.

Reliance Consumer Products has built a portfolio of heritage brands such as Campa, Velvette, SIL Foods, Lotus Chocolates, Sosyo and Ravalgaon. Tata Consumer Products has acquired Capital Foods and Organic India to strengthen its packaged food and wellness business. While ITC has entered the health foods segment through Yoga Bar, Emami has expanded its premium grooming portfolio through the acquisition of The Man Company.

Wipro Consumer Care & Lighting, part of Wipro Enterprises, reported the following revenue: ₹10,800 crore in FY26, with international markets contributing over 51% of the business.