Taking on HUL, P&G and Marico: Why Honasa wants to be more than just Mamaearth

A few years ago Mamaearth rewrote the beauty playbook. Now, due to changing consumer tastes and intense competition, the brand’s parent company, Honasa Consumer, is looking for ways to reinvent itself with a broader portfolio. How this plays out will determine whether it becomes a one-brand wonder or grows into something bigger.