Testing the waters? Why Airtel is raising the tariff of a high-value prepaid plan

Kranthi Bathini, director of equity strategy at WealthMills Securities, a Sebi-registered securities brokerage firm, said: “Airtel may be testing the waters. What we are seeing is a clear dual structure in the industry where telcos have the flexibility to adjust tariffs. Users with plans above ₹“The 700-800 are high value customers and have high stickiness compared to entry-level ones that will see outsourcing at any tariff increase.”