Fanatics to launch sports media and entertainment studio
Fanatics CEO Michael Rubin shakes hands with a collector during the 45th National Sports Collectors Convention at the Donald E. Stephens Convention Center on July 31, 2025 in Rosemont, Illinois.
Audrey Richardson | Washington Post | Getty Images
Sports retail giant Fanatics on Tuesday announced the opening of Fanatics Studios, a media and entertainment studio established as a joint venture with Fanatics. OBB Media.
Fanatics Studios will create, produce and distribute content at the intersection of sports and culture, the company said in a statement. This will include feature films, documentaries, scripted and unscripted content, live events and digital series.
OBB Media founder and CEO Michael Ratner will serve as the company’s CEO.
“I am incredibly excited to launch Fanatics Studios and add a significant content and media business to our growing sports platform that also supports all of our existing businesses,” Fanatics CEO Michael Rubin said in a statement. he said.
Rubin acquired e-commerce site Fanatics in 2011 and built the company into a cross-industry giant. Fanatics has expanded its reach among sports fans through collectibles, sports betting, live shopping and events.
Fanatics now has more than 22,000 employees and is valued at more than $30 billion, according to a person familiar with the matter. The company is waiting $13 billion In revenue in 2026.
Fanatics estimates the new content studio will generate nine-figure revenue in its first year of operation, making it a meaningful part of the business.
The company currently has a number of projects under its belt, including serving as a content partner for the 2028 Los Angeles Olympics, a flag football tournament in Saudi Arabia and a multi-part documentary about seven-time Super Bowl champion Tom Brady.
Fanatics Studios will also pursue projects with ESPN, WWE and Major League Baseball, the company said.
“Together, we will continue to push our mission to relentlessly improve the fan experience by creating content that brings fans closer to the teams, players, sports, cultural moments and events they love like never before,” Rubin said.
