The celebrities selling Australia to the world
Australia’s Federal Tourism Marketing Organ entered a cast of stars to direct more international travelers to local coasts in a new advertising campaign of $ 130 million.
Famous chef Nigella Lawson serves Pavlova for a lunch at a winery on the Margaret River, while Robert Irwin, a protective television star of the wildlife, helps an American to save his phones stolen by an EMU in a new three -minute film, and this includes figures known in different target markets in the world.
Robert Irwin leads international travelers to the new field of Australia.Credit: Tourism Australia
The campaign is part of the plan to continue to increase tourism revenue in Australia and breaks 10 million visitors in 2026 and hopes to increase this number to 11.8 million by 2029.
The money spent by visitors was 52.6 billion dollars in 12 months, which ended in March this year, according to tourism Australian survey, and helped to create more business and to grow the “Come and Say G’da” campaign in 2022 by the New York -based advertising firm Drroga5 established by Australia David Droga.
Obliged campaigns for different markets will be released this week. Afterwards, China is with Sara’s entrepreneur daughter of Sachin Tendulkar, the actor Yosh Yu before India, with the entrepreneur daughter of Sachin Tendulkar.
The campaign will then be presented to the United States, the United Kingdom, Japan and Germany in September.
This time, although the actor Rose Byrne is not expressed by Roo Roo Roo is a great return. There is also a reference to the famous 1984 “Barbie’s Attorney at Barbie from Paul Hogan’s old tourism campaign.
Trade Minister Don Farrell said that the new campaign will help to increase the economy and that the first global “Come and Say G’day” campaign, which was initiated in 2022 and created by the Advertising Agency M&C Saatchi, will be a “shot”.
