The divine hustler: How Osho monetized mysticism
Long before the mainstream of attention and before turning to Gurus Instagram, Osho branded spirituality with the capabilities of a luxury attempt, with the instinct of charisma, psychology and sharp marketing to establish an extremely profitable and equally controversial business.
Born in 1931 in Kuchwada, a small village in Madhya Pradesh, Osho began his career as a philosophy instructor in Jabalpur. Initially, Özgür, who later paid public negotiations, entered the resonance with educated elite, and the growing rich boss squad began to finance their withdrawal and lessons.
Osho Enterprise
In the early 1970s, thousands of launched. Sannyasins to his cause. Sarch was the messengers of a global movement ruled by a bearded prophecy, covered with gears and new spiritual names.
Cunningly, the new age guru wasn’t just gathering followers; He turned them into customers. Meditation camps, therapy sessions and one-to-one Darshans, as they flocked to the rich and famous Pune Ashram in the search for enlightenment, were duly paralized-but they found “free love ,, a call for sexuality. While fast students were looking for peace, OSHO’s staff was busy meeting their growing riches.
The movement accelerated when Osho moved to Oregon in 1981. Here, in a place called Wasco County, he and his followers bought a 64,000 acres of farm to build Rajneeshpuram, a self -surrounded city with his own air track, bank, police and university. For diversity, it also had a disco and shopping centers.
This was the heart of Osho Enterprise, followers were paying thousands of payments for the therapy courses extending from exotic to more exotic. The business, which lasted one week in 1984, was a roller roller to attract 15,000 participants who spent over 10 million dollars, accommodation, souvenirs and sessions.
The whole operation, Rajneesh International Foundation (RIF), Rajneesh Investment Corporation (RIC), Rajneesh Services International Ltd (Switzerland) and Rajneesh Modern Car Collection Trust such as niche verticals, funds, holding assets, holding assets and mask financial stream It was opaque in the way.
Rolls-Royce-How to contribute to the mystery of 90 of them, beyond fueling the lifestyle of Osho. Together with the rolex clocks full of diamonds, they were symbolic tools in a carefully prepared wealth and freedom demonstration.
Dark belly
But the movement had a dark belly away from the eyes of the people. In the mid -1980s, legal and financial claims began to emerge. The commune is about the abuse of tax exemptions to kidnap immigration fraud and foreign donations.
A former student Hellen Byron filed a lawsuit against the Rajneesh Foundation International and in 1985 led to a federal hearing in Portland and a negative judgment for the guru.
The larger scandals were lying in the store, the nearest ally Ma Anand Sheela was worse than the 1984 case, which was led by Ma Anand Sheela, a Salmonella-Biological attack on a strange land to influence local elections in Dalles, Oregon. She was convicted and sent to jail and Osho was arrested soon. He was found guilty of immigration violations and was deported in 1985.
Osho returned to Pune, where he died in January 1990. During his death, the net value was often believed to be over 100 million dollars of the value of a global spiritual business, which is mostly intellectual property, real estate, brand licensing and global spiritual business.
As the commune collapsed, the material continued from the evening. In 2000, about 10 years after his death, the US OSHO brand was said to produce over $ 25 million annually through seminars, undergraduate and corporate stress management programs.
2018 Netflix Series, The wild wild country, He was interested in the guilt of the cult. But it was another documentary, Children of the cultSexual abuse of the child who sheds light on the worst aspect of the movement. Children included in Orgies, all emphasized the shocking treatment for free sex.
He must have served the world as a warning to the world where spirituality and business mosaic usually masked evil. Obviously, it didn’t.
The spiritual libertine Osho has returned to the spiritual capitalist, and continues to inspire most of today’s baptizers and spiritual impressives, including charisma -based global branding and withdrawals as a holiday village. Who knows what fears are under the management apparatus of this business enthusiast?
Read for such stories Entrepreneur Indian: Stories from India Inc News.
